Tweet

Change Leadership: The Keys to Success

Guest post by: Leslie Allan

Article Overview: Responding to and initiating change in today’s organization is a prerequisite to maintaining or gaining competitive advantage. Yet many organizations fail in bringing about worthwhile change. If you are tasked with leading a change initiative in your organization, then this article is essential reading. Leslie Allan provides a starkly honest and compelling overview of what it takes to be a change champion in today’s business environment.

Change Leadership: The Keys to Success

You may have been selected by your executive to initiate and see through some change program in your organization. Or you may have decided that the time has come to make your mark by dusting off the cobwebs in your workplace. However your change role came about, you have a challenging task ahead of you.

Consider this sobering thought. In spite of the importance of successfully implementing workplace change for maintaining your business’s competitiveness, most change initiatives fail to deliver the expected organizational benefits. This failure occurs for a number of reasons:

• absence of a change champion or one who is too junior in the organization
• poor executive sponsorship or senior management support
• poor project management skills
• hope rested on a one-dimensional solution
• political infighting and turf wars
• poorly defined organizational objectives
• change team diverted to other projects

Do you recognize one or more of these in your organization from previous initiatives? You have probably experienced already one major cost of such failure. The cynical and burned out employees left behind only make the next change objective even more difficult to accomplish. It should come as no surprise that the fear of managing change and its impacts is a leading cause of anxiety in managers.

Your first step in becoming a successful change leader is fully understanding your organization and matching the initiative to your organization’s real needs. This means not just adopting the latest management fad. Recognize that bringing about useful and meaningful change is fundamentally about changing people’s behavior in certain desired ways. It is not primarily about installing a new system or rearranging the organizational structure. If people in the end do not behave and work differently, then the money and time spent in “doing stuff” is wasted.

You will see from the above list of reasons for failure that lack of technical expertise is not the main impediment to successful change. Leadership and management skills, such as visioning, prioritizing, planning, providing feedback and rewarding success, are key factors in any successful change initiative. Concentrate on these skills that will help you get people on board and to keep them on board for the life of the project and beyond. Get your mentor or a training consultant to perform an honest gap analysis on your skill set and then get the coaching or training that you need.

Whatever change program you are implementing, one key area in which you need to pay close attention is the identification and management of your change program stakeholders. A stakeholder is any person with an interest in the change process or the outcome of your proposed change. Be politically savvy. Your stakeholders will bring a mix of competing interests and will often act to further their own power, influence and survival. An added challenge for you as change leader is that such political maneuvering is often disguised as impartial and rational argument. Think about who are your major stakeholders. Think about what you will say to them to get each of them on side. When you have done that, write up a stakeholder communication plan and make sure you follow through.

Another essential activity you would do well to not neglect is setting clearly defined and measurable objectives. Goal setting done well engages stakeholders and commits them to the program. Other benefits include focusing effort to where it is important and providing a yardstick for measuring program success. Are your program’s goals fuzzy and hard to put a finger on, or are they specific and measurable? Do they link to the strategic objectives of your organization? Get all of the key stakeholders to work with you in devising the goals that will define the success of your program. Getting their input during the initial stages will give them a genuine “stake” in your program.

Fundamentally, it is people and not money or infrastructure that will make your organizational change happen. Change initiatives fail where roles and responsibilities are left unclear or not agreed. In organizations with a toxic performance culture, many employees and managers spend much of their time and effort in hiding from responsibility. What are the key roles and responsibilities for bringing about the needed change in your area? Have you identified the key tasks for each person belonging to each of the four key change role groups: Change Driver, Change Implementer, Change Enabler and Change Recipient? Selecting the right people for the right roles is also critically important. Find out all you can about selecting, leading and managing teams.

I mention teams here because no matter what your change program is about, most likely the people working in the various change roles will not be working in isolation. More and more, results can only be achieved through people working collaboratively – in teams. Are your teams of the optimal size of around five to eight members? Is each team being led by the right team leader? Do they have the necessary technical and interpersonal skills? One reason why teams are much more productive than individuals working in isolation is that team members leverage off each other’s strengths and compensate for each other’s weaknesses. So, do your teams have the right balance of natural working styles? There will be times when one or more of your teams get stuck. When they hit a brick wall, make sure that you have a strategy in place for moving them forward. As you have already guessed, a permanently stuck team leads to a permanently stuck change program.

All this talk about the value of teams highlights the importance of training in skilling up teams and bedding in change. Many organizations, however, fail to benefit from the resources spent on training. Soon after the training is completed, employees continue to cling on to the old way of doing things. Review how successfully your organization is using training to improve people capability. Ensure that your change program has a well-articulated training plan based on a thorough analysis of skill gaps. I said that successful change is about changing people’s behavior. So, make sure that your training programs focus on behavior change and are not simply about delivering the most content in the shortest possible time. To help bed in the new behaviors, budget and plan for lots of back in the workplace support. Change will not happen if your managers do not actively support the training. Make sure that they “walk the talk” and are not simply feigning approval in front of the executive.

Even if your training is well delivered and supported, a proportion of your employees, customers and suppliers will resist your change efforts. Unless you have a well thought out strategy for dealing with negative reactions, these resisters will wear your program down until it fizzles out or ends with a bang. Find out which of your resisters are actively fighting out in the open and which are working from the underground. Sometimes the reasons given for resisting change are a smokescreen. In these cases, you will need to do some digging to reveal the real reasons for the resistance. In some instances, resistance is a natural reaction to the proposed changes. Help these people work through the psychological process of denial, resistance and finally acceptance. Importantly, develop a strategy before implementation for identifying sources of resistance and for turning it around.

You have before you a huge task fraught with uncertainty, but filled with incredible opportunity. The above guide to being a triumphant change leader is not the last word on how to bring about successful organizational change. In fact, it is just the beginning for you. Read all you can about leading, coaching and influencing people through change. Your most important and rewarding lessons, though, will be learned as you apply your new found knowledge to your real-life change initiatives. I suspect that the most important lesson that you will learn is that to be successful your change program must not be your change program. I wish you well on your journey.


© Leslie Allan. All rights reserved.

Related Articles
  Twelve Strategic Leadership Actions To Fire Up Your Employees During Change
  Leadership Thrives in Any Economic Time - Part 2
  8 Keys To Right Thoughts And Right Results
  7 Keys to B2B Social Media Success
  Environmental Leadership Part 2

Article Tags: champion, change, communication, leader, leadership, management, objective, organization, resistance, resisters, strategy, team, training, workplace
Referred by: http://www.businessperform.com



Related Forum Posts
Re: How do you back up your computer? - I am a backup-olic. I use several Disk-On-Keys and I also back up on a DVD.
Re: Business Women Peer Mentoring Spotlight - Hi Everyone, Gosh, I REALLY appreciate your concrete feedback. This was far more than I expected and I'm glad you said what you thought straight out. Each of you have shared something of value and I want to take some more time to think and really go over what each of you have said. However, I can see there are some things I need to change right away. What an interesting point about a NEW program perhaps making people think they are guinea pigs! This is NOT what I want to convey! It's funny how we can see some things so clearly in others while not always seeing it for ourselves! I must admit there are a few things I've been meaning to change (like my bio which is very outdated). Obviously, these things need to be higher on my priority list. You caught me like the plumber who puts his clients first and doesn't get around to fixing his own tap! As far as my target market, I do feel quite strongly about working with Women Leaders and doing Leadership Coaching with them. It's non-negotiable in my books. In my Executive Coaching training, the terms "Leaders" and "Executives" are interchangable. To me, an Executive is a Leader and so is the Business Woman or Entrepreneur who is CEO of her own business. I love working with decision makers! What I did learn is that I need to avoid opening up the Leadership term beyond what I described above. I'm also wondering if there is a misunderstanding with the general public as to what Leadership Coaching really is. Leadership Coaching is all about developing your leadership skills, both as a people manager and in more effectively running and growing the business. There is ALWAYS room for growth in some way. As well, sometimes, we just need a sounding board to clarify what our next BEST step is. In fact, if a woman thinks she has nothing to work on, then we aren't a good Client/Coach fit anyway. How can she grow if she doesn't see the value of expressing ALL of the great ability within her? How can her company grow if she doesn't see the value of strategic planning for the next best level? Thanks again to you all! I will go back to my website and really question whether I am conveying the right message. I got more than I bargained for in this Spotlight... you generously offered way more than I was asking. I think we could be on to something great for the Forum. Now it's time to let someone else have the spotlight. It would be great if everyone took a turn! In gratitude, Tami
Re: Has anyone a good idea to sort this problem? - HI Michelle....... Keys and cellphones always end up at the bottom of the purse! That happens to me and other woman most of the time, for sure. So I would say put it in the side zipper area inside of the purse. Most Purses have that compartment. That usually helps it separate from all the other bulky things we carry in our purses, like make-up- bag, day minders, hand santiizers (whatever!)
Re: 3 Ways I Used Twitter To Grow My Business This Week - Hi Olivia, It seems you are working in the area of leadership area. Is Leadership = Learning? I am looking for some good books on strategy? Which one do you recommend? Thanks, Robert
Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!! - Success = Thinking (Head) + Heart (Feeling / Interest) + Hand (doing/ action). Success - H3 Robert


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

TRADE SHOW FOLLOW-UP: HOW MUCH IS TOO MUCH?

Work at home Opportunities for the Disabled

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.