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How your Resume can Optimise Interview Time

How your Resume can Optimise Interview Time

Succinctly summarising your duties in your resume is not enough. Employers and recruitment consultants want understand the difference you made and the value you added at previous employers. They want to know how your skills, qualifications, abilities and know-how have been applied. And they want to know how your efforts have made in impact to the organisations for which you have worked.

If your resume provides this information, the interviewer won’t need to allocate valuable interview time discovering these things. The interview can therefore start at a much higher level because the basics of have been thoroughly covered in your resume. The interviewer can probe more deeply and you can engage them in a more advanced conversation about how you do things and why you do them in that way. This enables the interviewer to connect you with the position. The interviewer gets more from the experience and they remember you as the person with whom they had an interesting in-depth discussion. They perceive you as knowledgeable, insightful and competent as you really are. They understand you at a deeper level: your motivations and drivers, your approach to tasks, how you would fit their culture and how effective you are likely to be.
Some clients have asked whether this is dangerous: the more they know you, the more likely they are to decide against you. We suggest looking at it from the perspective of the more they know, the better the decision. If you aren't right for the job or the organisation, or if the job or organisation is not right for you, isn't it better to know that before you start the job? There is nothing worse for a career than finding out three months after starting that there is not really a good fit after all. That is, unless you find out three weeks after starting!

Revising your resume also ensures you have more time at the interview to fully explore the career opportunity and the organisation being presented to you.

Many people take for granted what they do in their day to day work. However, because employers and recruitment consultants do not have the same depth of understanding about what you have done as you, the need things spelled out for them. They can’t read between the lines. Your resume should therefore explain everything they want to know: what you did, how you did it and the impact or benefit of what you did (what, how and so what).

Many clients ask whether including information in this way will result in excessively long resumes. The reader will read what they find interesting and useful. There are ways to format and design a resume that make best use of the page and there are ways of expressing yourself economically without diminishing the value of the information. Knowing what to exclude is also important. Knowing where to position information is often as important as what to say.
In many resumes, we find the following way of expressing an achievement: “Developed and implemented a new data searching methodology." This actually says very little of value.
However, if we say instead: "Reduced the time required to search the database by developing and implementing meta data structures", what you did, how you did it and the benefit are clear.
The achievement is not the development and implementation of the methodology, but the time saved by so doing. Anyone can see the benefit of saving time. But not everyone can see the benefit of a new methodology unless it is articulated.

Another typical way of presenting an achievement is: "Successful tour of nine cities delivering key marketing messages to business partners."

The question is: "So what?" What did the tour achieve? In what way was it successful?"
These are the questions that an interviewer would be duty bound to ask. Such a question consumes time and the answer pilfers even more. And having to explain the benefits of each achievement at an interview is frustrating. You want to get on with it, but they won't let you because you have not satisfied their curiosity.

The fact that the person toured nine cities is irrelevant. Saying that they delivered key marketing messages is not very useful. Why would you deliver an unimportant marketing message?
The interviewer's curiosity could be satisfied if we said: "Increased product sales and market penetration by 5 per cent after elevating our business partners' sales and marketing capabilities through a series of education programs and by providing more timely product information."

The achievement here was the increase in sales and market penetration. The method was to improve the abilities of the company's partners. The process was education and better product information. Does this take up more words? Yes. Does it deliver a more effective message? You judge. Could we have said even more than we have about how they went about doing what they did? Yes, but there has to be something left for the interview! It's a matter of judging how much information to provide.
The conversation at the interview can then start at a higher level by focusing on the content and process of educating the business partners, how they won the hearts and minds of the business partners and how they overcame any barriers in achieving this result.

If you do this for one achievement you will have one meaningful conversation. If you do it for all of them, the entire interview will have more depth. You will probably be so interesting that they will give you more time than your competitors!





How your Resume can Optimise Interview Time - To learn more about this author, visit Tom Hannemann's Website.

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John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website


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Tom Hannemann
(Visit Tom's Website) Tom Hannemann is Principal of Advance Yourself Career Services - http://www.advance-yourself.com.au - a firm dedicated to helping executives, managers and professionals advance their career by developing their resumes, helping them respond to selection criteria and helping them prepare for interviews. He has been Seek's resident resume writing expert since October 2000 and is the preferred resume writing service of the Australian Institute of Company Directors. Recruitment firms, executive coaches and migration consultants refer their clients to him to ensure that they obtain the competitive advantage they need to become contenders for the best career opportunities. With an MBA from the University of Melbourne and an undergraduate degree majoring in Psychology, 10 years experience as an HR practitioner and manager and a further 10 years as a management consultant specialising in HR management, recruitment, organisational change and leadership development, Tom has the credentials needed to ensure that your resume is sufficiently persuasive to convince recruiters and employers to include you amongst the chosen few from the multitude.

Tom Hannemann is a Gold author on EvanCarmichael.com
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