A Pig In Lipstick? Let's Focus On The Right Things
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Free Download - Social Media Bridging the Age Gap: The Demise of Generational Differences By Trisha McFarlane |
Have you heard the quote "You can put lipstick on a pig, but it's still a pig." That was said by Barack Obama during his Presidential campaign. I thought of that today when I read a story on MSNBC. Did you knowthat Burger King is embarking on a 'futuristic' remodel of all its stores? There was an article today on MSNBC that detailed the extent of the remodel and the cost. The King plans to make owners spend an estimated $300,000 to $600,000 for each of the 12,000 outlets worldwide. "The sleek interior includes rotating red flame chandeliers, brilliant TV-screen menus and industrial-inspired corrugated metal and brick walls." The Chairman and CEO, John Chidsey, says, "It feels so much more like an upscale restaurant."
WHAT?
I don't know about you, but to me, Burger King is and always will be a fast-food restaurant. No amount of cosmetic changes will convince me otherwise. Besides, are they suddenly trying to go after a different market? I'm not sure, but if the answer is no, then this expenditure does not make good sense to me.I think they need to analyze what they are trying to accomplish. Is it to gain more of the existing fast-food market? Then why not have owners invest in higher quality food, better customer service, or more convenient drive-through experience?
I see this happen every day in the business world, and in HR in particular. How many times do companies have real issues that they ignore in favor of buying a flashy, shiny, "new" program or technology that really doesn't get at improving the overall employee experience within the company? All the time.
So, what are some steps you can take to keep the company, or the HR department, on track?
- Determine what the core business or service is, then put all your energy in doing that best
- Look for opportunities to outsource or redesign various processes within the organization or department
- Determine your staffing methodology then stick to it
- Communicate, communicate, communicate
- Use an external vendor to help you survey and analyze the areas needing improvement and attention
And by the way, regardless of how much money Burger King spends on the remodel, I'd still rather grab some White Castle hamburgers in a fast-food joint that has looked the same way for generations. Wouldn't you?
A Pig In Lipstick Lets Focus On The Right Things - To learn more about this author, visit Trisha McFarlane's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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