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HR Technology Conference- Closing Thoughts

HR Technology Conference- Closing Thoughts

Last Friday I was able to participate in the final day of the HR Technology Conference in Chicago.  I've shared some of my thoughts on the benefits of attending the conference from the perspective of networking and today I'd like to share some ideas about the sessions I was able to attend and some general thoughts on the conference:

The morning tweetup was well worth getting up early to attend.  The highlight was not only meeting Naomi Bloom , but actually having the opportunity to have an in-depth conversation with her.  She is the Managing Partner at Bloom & Wallace and a renowned thought leader in HR Technology and Talent Management.   Naomi not only shared her thoughts on what companies like Oracle will have to do in the near future to remain competitive, she talked about the talent management suites and challenges they face,  and the future of HR and how we can learn by looking back at how far we've come.  She also talked about HRevolution and what can be learned in that type of environment.  She was truly inspiring and although I thoroughly enjoyed her keynote closing, it was this intimate conversation that left me with the impression that I had just been given a wonderful gift by just listening to her and learning from her. 

Mike Krupa and I sat in on the "Metlife Tackles Workforce Analytics- Twice!"session.  Nick Schaffzin, who is part of HR Global Operations for MetLife, and Brian Kelly, President of Infohrm, were the speakers.  For me, Nick's honesty about the process MetLife went through in order to provide reliable analytical data to human resources and line managers was very refreshing.  He shared that they initially implemented PeopleSoft but the complexity of the reporting made people reluctant to use it.  He then began working with Infohrm to simplify the tools that both HR, leadership, and other managers could use.  It was clear that this relationship was providing the service and the tools that MetLife had been looking for.

The system they put in place allows them to measure analytical data on many different criteria. What I found most interesting was that while the new tool provides very detailed reporting capabilities, at the end of the day only a small number of people are using those reports even though they have the capability to make the reports available to a much larger group of managers.  Nick said that they run the reports then move the data to excel so that the leadership can better understand the reports.  That's when it hit me.  Even if human resource professionals are learning as much as they can about technological tools to help show ROI, manage the business, or attempt to break down the silos between departments like human resources and accounting/finance, it's only going to work if everyone is trained. 

Without getting the buy in of leadership and making them understand the benefits of the technology, they will still need it reverted back to a simpler format.    Personally, I would rather push leaders to learn about the new technology and break out of their comfort zone.  Otherwise, I don't see much point in spending the money on portals or dashboards to deliver data that no one wants.  It was a good session and certainly made the participants think.  For me, that is really why HR professionals would go to the conference. 

After talking with many of the conference attendees about the various vendors at the show, the commonality in our conversations was how much the vendors tended to look alike.  Especially in terms of the Shootout, I heard there was little difference in the tools and what they could do.  You can read more about the Shootout over at the HR Capitalist where Kris Dunn did a great job of giving all the details on the four vendors who were competing.

The one thing I didn't hear about was the quality of delivery behind the various vendors.  I have recently looked at numerous vendors for a survey analytics tool.  Several were similar, several were far below par, and several did not give me confidence they could even deliver what I was looking for.  When the decision was made though, it all came down to the vendor's ability to demonstrate a strong track record of delivery.  Many had a dashboard.  Many could do a survey and run reports.  Few seemed to be able to assure us that they could complete the project as it was needed. 

I hope to be able to attend the HR Technology Conference next year and that will be one thing I look for as I speak to the vendors.  How do you convince me not only what you can deliver, but what you WILL deliver?





HR Technology Conference Closing Thoughts - To learn more about this author, visit Trisha McFarlane's Website.

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Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

John Brennan
John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website


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Trisha McFarlane
(Visit Trisha's Website) Trisha McFarlane is a Regional HR Director in an agency environment with 15 years experience. Her prior HR experience was gained with one of the "Big 4" public accounting firms, the staffing industry, and the banking industry. Trisha views the role of a HR professional as more than just trying to have a seat at the table. It’s her attempt to guide employees through the work experience. She wants to become an integral part of their performance and sometimes, wants to be able to “sing and dance” right along with them. Trisha also does what she can to make the HR experience a smooth one for leaders and employees. Trisha has a Master's in Human Resource Management from Webster University. SheI also holds a B.A. in Sociology with a Minor in Political Science from the University of Missouri. Trisha is a working mother of 5 year old twins with a great hubby and two dogs she adores. Another passion of hers is volunteering for the March of Dimes. She has been the Family Teams Chairman for the St. Louis Metro March for Babies for the last 5 years.

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