Effective Leadership – the key to staff retention
Article Overview: The current economic climate dictates that it is now an employers market, however what will happen when the economic crisis we currently find ourselves in subsides? Are you confident that your talented employees will remain with your organisation? Or do you believe you need to act now to ensure your talent is retained in the future? Over the next few weeks we will look at strategies for ensuring your key talent are engaged, motivated and ultimately committed to your organisation and its objectives, regardless of how green the grass may appear on the other side. This week we will look at the important role leaders play in talent retention...
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Effective Leadership – the key to staff retention
The current economic climate dictates that it is now an employers market, however what will happen when the economic crisis we currently find ourselves in subsides? Are you confident that your talented employees will remain with your organisation?Or do you believe you need to act now to ensure your talent is retained in the future?Over the next few weeks we will look at strategies for ensuring your key talent are engaged, motivated and ultimately committed to your organisation and its objectives, regardless of how green the grass may appear on the other side.This week we will look at the important role leaders play in talent retention. According to recent research, it appears that there is a .86 positive correlation between effective leadership and employee engagement and indeed if effective leadership is present in an organisation then the negative impact of other factors such as perceived poor pay or limited work-life balance is reduced (Financial Times Top 100 Companies, 2008). This research reflects Maslow's hierarchy of needs theory (i.e. that different elements are more important to us as humans and if the lower level is satisfied then this impacts the level of need for the higher levels). So what are the characteristics of an effective leader in the current climate? There are many skills that an effective leader possesses but the following are amongst those with the most significance in determining success while operating during challenging times:
- The ability to influence others, without manipulation - leaders should focus on refining their use of the 5 key stages of influencing: gaining rapport, questioning, active listening, highlighting benefits, arriving at a decision
- The flexibility to tailor their skills and approach to meet changing demands (both internal and external) - leading during a recession, requires difficult decisions to be made to ensure the continued success of the business, in addition, priorities change so that key leadership skills must be tailored to meet the needs of this new operating environment
- Sound judgment (regardless of external pressures) - effective decision making is crucial when chaos abounds
- Being ethical - effective leaders are trusted by their colleagues and staff members, making the 'right' decisions and staying true to the organisations vision will be important
- Communicating openly and honestly at all times - this is crucial to building and sustaining trust amongst staff members.It can also be useful for leaders to develop their coaching skills in order to guide and advise staff members rather than 'telling' as this can enable more effective conversations to take place.
Leadership development remains a key determinant of future organisational success and therefore investment should be made proactively at this level to ensure your leaders are equipped with the skills to meet the changing demands of the market place.In doing so you will ensure that your organisation is well placed to survive the
war for talent when it resumes once more!
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Article Tags:
challenging times,
characteristics of an effective leader,
difficult decisions,
economic climate,
economic crisis,
effective leadership,
employee engagement,
financial times,
hierarchy of needs,
hierarchy of needs theory,
key stages,
li li,
manipulation,
maslow s hierarchy of needs,
negative impact,
positive correlation,
recession,
talent retention,
talented employees,
work life balance
Related Forum Posts
Setting a Budget For Professional Development
- Hi Louis - I think a big challenge is that many entrepreneurs don't set a budget for professional development. It's usually something companies will look at as they hire people and use as a staff retention & development tool but it's not usually the case that you'll find an entrepreneur sets a professional development budget for themselves.
Re: [JOINT VENTURE] Want FREE Staff? Want to Scale Up Massively?
- Hi JV,
Really interesting offer. However I have 2 questions.
1) Credentials? Any website? Any client list?
2) Where do you get your staff from? How?
I mean if i really am going to hand over a lot of sensitive information to be handled by staff of your choosing, I'll need to know how you operate with total transparency.
Different Hats
- CEO Sales & Marketing & Leadership Development Company
Strategic Vision 10
Alliances & Growth Strategies 10
Hiring & Managing People 8
Mentoring 8-9
Strategic Planning for Clients 10
Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty)
Financial Management 9
Bookkeeping 3 (outsourced as I really hate the fine details like GST0
Administrative Follow Up 6-7 (again have great staff)
Writing & Publishing 9 (getting better all the time!)
Speaking 10 (so I have been told)
Self Promotion 9-10
Web development & Promotion 6-7 (learning more and have brought on players who are 10+)
Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have)
Great topic Kevin!!
Jude
Crafting a script
- Hi Andrew
This is actually a pretty big topic. And it's so unfair to dump it on you because I've seen even experts mess up a telephone strategy.
The trick is to develop a reason for calling that really is to the callee's benefit. If you can do that, and if you have a good backup document, you can often get an excellent appointment hit rate right from the first, ice-cold call.
I don't generally recommend going for the appointment on the first call because here are the average stats for appointments on a call cycle of every 60-90 days:
1st call, less than 1% will agree to see you
2nd call, maybe 3-5% will see you
3rd call, maybe 7% will see you
4th call, maybe 60% or more will see you
So if you go pushing for appointments too soon in the call cycle, you could well be turning them against you and ruining that beautiful 60% later on.
Here's an example of a strategy that I did for a client - a recruitment agency, just recently. I discovered just by chatting to employers and hr managers (I asked them what their biggest staff challenge was) that they lived in fear of staff quitting on them. Staff retention was their biggest issue.
So the spiel went "I'm calling because we've noticed that staff poaching is a bit of a problem in Perth right now, and that's not helping us either. That's why our MD is visiting local businesses to explain a simple strategy you can put in place to help stop poaching. He's going to be in Xville next Thursday afternoon, and again on Friday afternoon - which is best for you?"
If they said they didn't want to have a meeting the spiel continued "Oh that's fine, of course I know you're busy. Would you like me to just email the report to you instead so you can read it when you've got time?"
Most people said yes, they'd like the report. And of course the report contained a strong call to action (to have the MD visit). Lots of times even when they'd said no to the telemarketer, they called back to make the appointment after all.
This is what I mean by a strategy, it's not just a call by itself.
This particular strategy got an appointment rate of 3:7 calls. Pretty good for ice-cold.
Three provisos with this:
1 The reason for your visit, and the content of the backup info, must be critically relevant to a crushing need your client has
2 You need to have a mature professional making these calls, not a teenybopper who sounds like they're just out of school
3 When you do go out to that appointment, make absolutely sure you deliver on what they're expecting -- if you turn it into "bait and switch" you'll lose them forever. Give them even more than they were hoping for.
Hope that helps, and good luck.
Best wishes
Christine
Re: Business Women Peer Mentoring Spotlight
- Hi Everyone,
Gosh, I REALLY appreciate your concrete feedback. This was far more than I expected and I'm glad you said what you thought straight out.
Each of you have shared something of value and I want to take some more time to think and really go over what each of you have said. However, I can see there are some things I need to change right away. What an interesting point about a NEW program perhaps making people think they are guinea pigs! This is NOT what I want to convey!
It's funny how we can see some things so clearly in others while not always seeing it for ourselves! I must admit there are a few things I've been meaning to change (like my bio which is very outdated). Obviously, these things need to be higher on my priority list. You caught me like the plumber who puts his clients first and doesn't get around to fixing his own tap!
As far as my target market, I do feel quite strongly about working with Women Leaders and doing Leadership Coaching with them. It's non-negotiable in my books. In my Executive Coaching training, the terms "Leaders" and "Executives" are interchangable. To me, an Executive is a Leader and so is the Business Woman or Entrepreneur who is CEO of her own business. I love working with decision makers!
What I did learn is that I need to avoid opening up the Leadership term beyond what I described above. I'm also wondering if there is a misunderstanding with the general public as to what Leadership Coaching really is.
Leadership Coaching is all about developing your leadership skills, both as a people manager and in more effectively running and growing the business. There is ALWAYS room for growth in some way. As well, sometimes, we just need a sounding board to clarify what our next BEST step is.
In fact, if a woman thinks she has nothing to work on, then we aren't a good Client/Coach fit anyway. How can she grow if she doesn't see the value of expressing ALL of the great ability within her? How can her company grow if she doesn't see the value of strategic planning for the next best level?
Thanks again to you all! I will go back to my website and really question whether I am conveying the right message.
I got more than I bargained for in this Spotlight... you generously offered way more than I was asking. I think we could be on to something great for the Forum.
Now it's time to let someone else have the spotlight. It would be great if everyone took a turn!
In gratitude,
Tami
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