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Have You Heard of These Groups?: TWITS, NETTELS AND THE DOWNAGERS

Guest post by: Ben Nash

Article Overview: HR professionals should be on top of changing demographic and social trends. As new trends emerge new labels are given to demographic groups (remember the 1980s and 1990s when terms such as “YUPPIES” and “DINKIES” emerged?-for the record, YUPPIES translates into Young Urban Professionals and DINKIES translates into Double Incomes and No Kids).

Have You Heard of These Groups?: TWITS, NETTELS AND THE DOWNAGERS

HR professionals should be on top of changing demographic and social trends. As new trends emerge new labels are given to demographic groups (remember the 1980s and 1990s when terms such as “YUPPIES” and “DINKIES” emerged?—for the record, YUPPIES translates into Young Urban Professionals and DINKIES translates into Double Incomes and No Kids). Here are three new labels that you may be hearing very soon (coined by Mark McCrindle, an Australian researcher):

1. TWITS (Teenage Women in Their Thirties) - This is an emerging segment of society who delays many of the traditional milestones of marriage and settling down until well into their thirties and continues to act a bit like teenagers. Some TWITS might start a family in their twenties but go into an adolescent regression mode in their thirties. Vitoria Beckham is an example of this phenomenon (see picture above).
2. NETTELS (Not Enough Time to Enjoy Life) - These are very busy couples and families, usually found in the capital cities, burdened with a large mortgage, a relatively expensive lifestyle, and a long working week—often with a long commute as well. The NETTELS are a fast-growing segment.
3. DOWNAGERS - These are people over 60 years old for whom age is just a number. They feel and act far younger than their age would suggest. They are the fastest growing segment of the 60+ demographic and they value travel, lifestyle, social connection, and they adapt to change well.

Look out for these groups—you may be dealing with them soon—maybe you already are but just have not labeled them yet.

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Article Tags: change management, demographic groups, Downagers, employee labels, Mark McCrindle, Nettels, Twits, victoria beckhamhr professionals



Related Forum Posts
Re: On Which Social Media Sites Are You Most Active? - It's great to hear how you're using it Bill - the strength of Groups is discussion so for anybody who wants to primarily use it for discussions you should look at Groups. The limit I believe is 5,000 members. If you want to do anything other than discussions then you definitely want to set up a Page. Good luck everyone!
Mastermind Group - Is this the same as Evan's Mastermind Groups?
Mastermind Groups - Hi Guys I just wondered whats the 'Mastermind Groups' section about on the forum?
Successes at My Space - [quote:37w3bsp7]do you mind sharing some of your successes with MySpace? [/quote:37w3bsp7] Hi, Evan Actually the successes I was talking about was with the Groups feature - there are soooo many groups there of interest to me, from the fiction to the sciences, that I've joined them all. I don't find Facebook's Groups stuff to be user-friendly at all. I will say that the more I browse, the more I just shake my head at what people do there (as well as on Facebook, of course). Profile pages where the text of everything is illegible, either because they have a dark, illustrated background - which looks nice but makes it impossible to read anything, or because they choose weird colors - one person I saw yesterday used light red text on a dark green background. And when you read their blog entries or even the text on their profiles... it's like they can't put together a coherent sentence, let alone spell any of the words properly. And I don't think they parse other people's writings very well, either... Well..end of rant I'm just annoyed because it's Labor Day weekend and I'm sure everyone's out in the fun and the sun instead of being at home surfing the web [and in particular my site]!
Sssshhhh...Just trying to slip in quietly... - Heard me huh? OK. Well, I guess as long as I have your attention, I'll just let you know I'm here to try and add as much value as I can when it comes to fielding questions and concerns about how to generate more sales leads from your website, email marketing and ads. I've been writing articles for the Evan Carmichael site for a couple of years and thought I'd check out the forum and figure out ways I could contribute. Got tons of sales and direct response copywriting experience that has helped my clients attract more prospects and convert them in profitable customers. I promise to chip in as much as I can so you can take advantage of my background and skills and apply it to your own business so you can grow your profits faster. Looking forward to participating.


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