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The Dos and Don’ts of Innovation

Written by: Ben Nash

Article Overview: In his book Innovation and Entrepreneurship, Peter Drucker put forward a few simple “hard-core” Dos and Don’ts to help companies become more innovative. How does your organization stack up against Duckers checklist?

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The Dos and Don’ts of Innovation

In his book Innovation and Entrepreneurship, Peter Drucker put forward a few simple “hard-core” Dos and Don’ts to help companies become more innovative. How does your organization stack up against Duckers checklist? DO’S

  1. Search conceptually and systematically for opportunities — Think about the opportunities systematically. This should be an organized process and done on a regular basis.
  2. Search Perceptually — Go out to look, to ask, to listen. Work out analytically what the innovation has to be to satisfy an opportunity.
  3. Simple, focused — Even the innovation that creates new uses and new markets should be directed toward a specific, clear, designed application. It should be focused on a specific need that it satisfies. It should do only one thing.
  4. Capable of being started small, require at first little money, few people, and only a small limited market.
DONT’S

  1. Try to be clever — Innovations have to be handled by ordinary human beings.
  2. Diversify, splinter, try to do too many things at once. Innovation needs the concentrated energy of a unified effort behind it.
  3. Try to innovate for the future. Innovate for the PRESENT! Immediate application.

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Home > Human-Resources > Ben Nash > The Dos and Donts of Innovation
Article Tags: hard core, human beings, innovation and entrepreneurship, innovations, li li, many things, money, nbsp, rsquo, stack, unified effort

About the Author: Ben Nash
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Ben Nash is the editor-in-chief of DailyHRTips.com. He is the founder and chief developer of the blog, providing tech/design support as well as tips and book reviews. Ben has held many interesting jobs in his professional career, including: barista, landscaper, public policy intern, barista (again), professional horse wrangler, ski lift attendant (aka "liftie"), political science teaching assistant, marketing and sales assistant, and an ecommerce/web developer. He also doubles as the Creative Director at Aspen Organization Development Consulting. Ben has interacted with many people, in many different organizations and offers some interesting insight on the human resources game. You can read his blog at http://www.DailyHRTips.com and visit his website at http://www.AspenOD.com.



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