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Would you get A Tattoo of the General Motors’ Logo?
| Guest post by: Ben Nash |
Article Overview: When was the last time you were really excited about the customer service you received? A recent survey showed that 44% of people rate the customer service they usually receive as dull and bland. Most customer service experiences are, well ok, and we unusually come away somewhat satisfied from the experience. This is all well and good, but most of your competitors are already doing this. To stand out from the competition you need to demonstrate customer service on a dramatically different level: service that is anything but bland and dull! Think Disney, Harley Davidson, or Apple.
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Free Download - Keeping the Change Process Cool By Ben Nash |
Would you get A Tattoo of the General Motors’ Logo?
When was the last time you were really excited about the customer
service you received? A recent survey showed that 44% of people rate the
customer service they usually receive as dull and bland.
Most customer service experiences are, well ok, and we unusually come
away somewhat satisfied from the experience. This is all well and good,
but most of your competitors are already doing this. To stand out from
the competition you need to demonstrate customer service on a
dramatically different level: service that is anything but bland and
dull! Think Disney, Harley Davidson, or Apple.
So what have these companies got in common? You got it, they create
customer devotion. Their customers are so excited by the buying
experience that they will never go anywhere else! Some of them even get
tattoos of the logo’s – now that’s devotion!
So what creates customer devotion at this level, and can you put it
in a bottle so other companies can get it too? Customer devotion has
something to do with creating high expectations and then surpassing
them. This does not happen by accident; it happens because people in the
organization are continuously looking for opportunities to be of
service to the customer.
Having talented employees with the right attitude is the first
requirement for excellent customer service. After that, training is a
must. Here are five steps that employees can take to start creating
customer devotion in their organization:
- Listen intently to the customers and create empathy with them
- Spot customer disappointment as soon as it happens
- Identify and remove the barriers to a great service experience for the customer
- Take action notes and follow through to resolve all the issues to the satisfaction of the customer
- Ask the customer “are you completely happy with the service you received.” If not go back to step one
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Article Tags: apple, customer service, disney, general motors, general motors logo, harley davidson, human resources, organizational development, service experiences, talent management
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About the Author: Ben Nash RSS for Ben's articles - Visit Ben's website Ben Nash is the editor-in-chief of DailyHRTips.com. He is the founder and chief developer of the blog, providing tech/design support as well as tips and book reviews. Ben has held many interesting jobs in his professional career, including: barista, landscaper, public policy intern, barista (again), professional horse wrangler, ski lift attendant (aka "liftie"), political science teaching assistant, marketing and sales assistant, and an ecommerce/web developer. He also doubles as the Creative Director at Aspen Organization Development Consulting. Ben has interacted with many people, in many different organizations and offers some interesting insight on the human resources game. You can read his blog at http://www.DailyHRTips.com and visit his website at http://www.AspenOD.com. Click here to visit Ben's website   Big Birds Guide to Change Management Learn your A B C Ds Change Employee Communication and Avoid the Golden Bull The Dos and Donts of Innovation Employee Turnover in the IT Industry What is a Meta for Make that Metaphor |
Related Forum Posts
For franchisor, which is the most important quality of good
- According to a magazine, some examples of most important qualities for franchisees are:
1) Good people skills
2) Ability to be coached
3) General business skills
4) Access to capital
What do you think about it?
Re: Inspiration for Logos
- [quote:n4xowjxl]When you want a client to think of your Logo may this not be an example of what he thinks. Let its all be positive and with hope of something better coming.[/quote:n4xowjxl]
Huh?
Can you you say this a different way? I'm confused and curious... cause I like messing around with logos...
Partner with them
- Welcome to the Group TMR,
Some ideas of people you can partner with for the Custom Napkins:
- Wedding Planners
- Photographers
- Annual General Meetings for Corporations
- Pageants
- Hotels
- Elite Restaurants
- Elite Spas
Inspiration for Logos
- When a Buddhist looks at a Tibetan flag one of the first thing that pops in their mind is admiration respect. After assimilating that they keep thinking and repression might come next. Living as part of a communist nation may bring lots of feelings. Chastity, prayer, humility all these virtues are all mixed.
When you want a client to think of your Logo may this not be an example of what he thinks. Let its all be positive and with hope of something better coming.
Re: Inspiration for Logos
- [quote="RussellWebb":3c1ri7h5][quote:3c1ri7h5]When you want a client to think of your Logo. May this not be an example of what he thinks. Let its all be positive and with hope of something better coming.[/quote:3c1ri7h5]
Huh?
Can you you say this a different way? I'm confused and curious... cause I like messing around with logos...[/quote:3c1ri7h5]
I am simply stating: let your product stand out as a star. Don't let it become as complex, Infernal and a blur image as the state of this extraordinary country. In simple terms, let you not be bound or chained to anything that might affect your project. It’s a very round concept it’s more like a metaphor.
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