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Easy Networking For Your Job Search

Guest post by: Elizabeth Freedman

Article Overview: The analogy between the layers of an onion and networking – “the layers system”

Easy Networking For Your Job Search

When it comes to new networking, think of an onion. Like the aromatic onion, your networking strategy works best when you peel back a layer at a time. When you network effectively, you ‘peel back' layers and layers of people to get to the heart of what you're looking for - if you stop at the first layer, you may not get what you need. With that brilliant analogy, I will assume that you've already peeled back the first layer of your job search onion and that your friends and family already know what kind of job you are looking for because you've told them. However, unless one of them has pulled a nifty job out of a hat for you, it's time to move on to the next layer. In other words, think of layers of circles of people with whom you'd like to connect. Your layer system might look like this:

Layer 1: Contact friends, family.(and their friends)

Layer 2: Reach out to alumni from undergraduate, MBA programs. (and their friends)

Layer 3: Contact referrals from professors on campus.(and their friends)

And so on...

Words to live by: You may spend several days, weeks, even months ‘working the layers.' The fact is, people are busy, and we simply aren't their first priority. Don't take this personally or feel bad when your calls don't get returned or people don't get back to you. It happens to the best of us!

But don't wait around for people to call you back. Remember, most of us have to pull back multiple layers in order to land opportunities - you may have to peel back more layers than you think, since onions tend to be big in tough economies. By working from a ‘layer' system, you'll (hopefully) be in the position of never having to make a cold call. Some of your calls may be lukewarm, but you'll always have a connection between you and the person you're reaching out to.

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Article Tags: Layers, networking, opportunities, strategy, unemployment



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Marketing 2012 - I am interested in what works for you in 2012, Social Networking, Search Engine traffic, Blogs, Articles, Forums, what? This is a quote from a 2009 Topic "Twitter, Social Networking, What is your Method? From my experience, social networking traffic (Twitter included) also converts at a far lower rate than search engine traffic. Evan Is this still true, or do you use something that gives us better returns and conversions
Re: Marketing 2012 - [quote="drdony":2y0daolc]I am interested in what works for you in 2012, Social Networking, Search Engine traffic, Blogs, Articles, Forums, what? This is a quote from a 2009 Topic "Twitter, Social Networking, What is your Method? From my experience, social networking traffic (Twitter included) also converts at a far lower rate than search engine traffic. Evan Is this still true, or do you use something that gives us better returns and conversions[/quote:2y0daolc] Great question Don! I'll create a video reply!
Re: Make Friends...Literally BUILD them! - I agree! Networking is definitely the key word here. What does everyone feel about the different Networking platforms out there? Twitter Facebook LinkedIn what are some others?
Re: SES Toronto Next Week - In that case, how about the following? Track: Get Me Up to Speed * State of Search Marketing in Canada Track: Practical & Actionable * Beyond Linkbait: Getting Authoritative Online Mentions Track: Advanced * User Search Behavior * Social Media Success * Web 2.0 & Search Engines * Giving Credit Where It’s Due: Which Campaign Sold What?
Re: e-Commerce and e-Payment providers - When I came back to Japan in 1999 I sometimes used to ask my students if they would buy anything on the Internet and at that time most thought it was too risky. I'd encourage them to try by using well known sites such as Amazon.co.jp and also pointed out that using a credit card on a reputable site was safer than using it at a restaurant. I can't remember the last time I had that discussion or when the "tipping point" occurred in Japan. To answer your other question, I use Paypal for several reasons: 1. Brand familiarity 2. Easy to use 3. Free to withdraw 50,000yen+ to my Japanese bank account - a huge benefit (but maybe other systems also offer that...?) 4. Easy to cancel subscriptions On the down side, their transaction fees are quite costly, they are difficult to contact and when disputes arise you can sometimes lose even when you can prove via your tracking service that the disputed item was "delivered" to the customer's address!


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