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Money is King in 2010 and Beyond?
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| Guest post by: Joyce Gioia |
Article Overview: When money is tight, cash is king. As economies slowly recover, we expect to see a shift back to the importance of customer service and time off for external and internal customers respectively
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Free Download - Increasing Workplace Stress is Hazardous to Health By Joyce Gioia |
Money is King in 2010 and Beyond?
The recent prolonged economic downturn has shifted consumer values---for both external and internal customers. In a drastic change from its 2008 findings, Colloquy's 2010 Retail Loyalty Index found that low prices have replaced customer service as the top driver of customer loyalty. Not surprisingly, lowest-priced Walmart emerged as the dominant retailer in many categories---reflecting a reality of the Great Recession. Costco, known for great service and the dominant 2008-index retailer, had the highest customer loyalty ratings in three out of five of the Mass Merchant regional categories.
Regionally in the Grocery Sector, Kroger in the Midwest, Publix in the Southeast, and H-E-B in the Southwest all bested Walmart. These chains offer low prices and higher levels of customer service. (From experience, we can tell you that H-E-B is simply the best-run supermarket chain with the highest levels of customer service we have encountered anywhere; their long employee tenure and high employee engagement are the reasons.)
In other survey results released recently by Accountemps, 46 percent of CFOs surveyed said "bonuses were the most effective way to acknowledge a job well done; only 21 said time off was the best way. Other types of rewards deemed popular were departmental gatherings (15 percent) and tickets to events (4 percent).
"When resources are limited, rewarding staff with extra time off . . . or a department celebration. . ., can help boost spirits and motivate teams," said Max Messmer, chairman of Accountemps.
(Better yet, we suggest when financial resources are not available, ask employees for their best no-cost ideas. We have seen some amazing results from this facilitation.)
We suspect these same attitudes are present around the world. When money is tight, cash is king. As economies slowly recover, we expect to see a shift back to the importance of customer service and time off for external and internal customers respectively. However, as you read in last week's Herman Trend Alert, we expect India, Brazil, and Costa Rica to lead the way.
Article Tags: development, Employer of Choice, Gioia, human resources, job security, training
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About the Author: Joyce Gioia RSS for Joyce's articles - Visit Joyce's website Ms. Gioia is a workforce futurist concentrating on relationship aspects of the future. This arena includes workforce and workplace trends, as well as consumer, education, and business-to-business trends. She is also CEO of Employer of Choice, Inc, a distinction earned only by companies whose leadership, culture, and best practices attract, optimize, and hold top talent. Employers of Choice® enjoy "a higher level of performance, greater workforce stability, and the level of continuity that assures preservation of the knowledge base, customer loyalty, employee satisfaction, and stronger profits". (www.EmployerOfChoice.com). Gioia has also co-authored five books which are focused on what employers must do to attract, optimize, and hold onto their best employees. Click here to visit Joyce's website Most and Least Stressful Jobs People Experiencing Green Fatigue Engaged Employees Increase Bottom Line Performance Economic Significance of Meetings and Events High Growth Women Entrepreneurs Poised to Transform Economies |
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