Tweet

Article Marketing - A Highly Effective Marketing Tool

Guest post by: Grainne Foley

Article Overview: Article Marketing is a highly effective marketing tool that all business owners should be taking advantage of. It positions you as an expert in your field and builds one way links to your website which is why it is one of the top marketing methods used today.

Article Marketing - A Highly Effective Marketing Tool

Those who are working to make their business more successful online know that they face a lot of competition so they are going to need every edge they can get. For most of us, it makes sense to do a variety of things to help increase our traffic because with each targeted visitor we bring to our site, we have yet another chance to make a sale or add a new client. Toward this end, many are now discovering that article marketing is one of the top methods for bringing visitors to a website today. Part of the reason is that some people do not utilize this particular form of marketing is because they feel that they don't have the skills or the time. If writing is not "your thing" or you don't have the time to submit your articles to the many submission sites and directories available to you, then outsource this task because article marketing is too valuable and effective not to take advantage of it. The advantages that you will see from article marketing are not only in terms of the amount of links that are pointed at your site as the articles are distributed, but that with every article submission, you are getting your name and your company's name in front of potential clients. By distributing free information about your topic of expertise, you help others come to trust you and show that you are an expert in your field. However, content is king. You won't build trust and credibility with your readers, if you don't provide them with interesting and relevant information. In reality, any company in any field can benefit from the online marketing edge that is given to them via article marketing. This is one of the best ways to reach new customers simply because instead of asking something from the person, you are giving them something they can use up front, which establishes a positive association in the minds of the readers. That is the key to branding your company and on the web today, branding is even more important than it ever has been in the past due to the amount of competition out there. Article marketing is a key way to establish your company. Remember, the more articles you have, the more sites will pick them up and create a link to yours. This is what has made article marketing so successful for people who have been using it for many years and it is a huge part of what continues to make it a top choice for online marketing in today's world.

Related Articles
  How to Find and Attract Highly Targeted Prospects to Your Website
  Internet Networking Marketing – Do You Know the Basics for Article Marketing? Part One
  Top Article Marketing Ideas That Produce Results! ~Part 1
  Understanding Article Marketing Research
  The Basics of Article Marketing Research
  You Can Use These Article Marketing Tips To Greatly Benefit Your Business
  What to do with Article Marketing?
  Does article marketing really work?
  Practical Marketing Methods to Generate FREE Network Marketing Leads For Your Business Day After Day
  Top Article Marketing Ideas That Produce Results! ~Part 2
  Article marketing is hugely valuable to your online business
  Killer Emails For Your "Home Based Online Business Opportunity"
  How To Practice Article Marketing - An Effective Traffic Generation Tool
  Why use article marketing?
  How to Make Your Online Article More Effective by Defining Your Target Audience
  Keyword Research Techniques (How To Find Buyers Not Searchers) "Jiri Majkus"
  Article Marketing Builds Backlinks And Leads
  5 Steps To Effective Article Marketing
  1ShoppingCart Tip For Maximizing Your Marketing Efforts When Using 1ShoppingCart
  Online Home Business Tips - Successful Article Marketing

Article Tags: article marketing, business owners, marketing for small business, marketing methods, marketing tool, tips on marketing



Related Forum Posts
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: My 3 best business books - 1. Think and Grow Rich - Napoleon Hill 2. The 7 Habits of Highly Effective People - Stephen R. Covey 3. Permission Marketing - Seth Godin Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl: [i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom] Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

International Employment Background Checks

When the Going Gets Tough, the Tough Log On

Common Sense Stress Management

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.