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SHRM 2008 – A First-Hand Overview of the Conference

SHRM 2008 – A First-Hand Overview of the Conference

This year’s Society for Human Resource Management (SHRM) Conference was bigger and better than ever. Over 14,000 HR professionals from across the globe gathered in Chicago, the Windy City, to hear the latest in HR trends, network with peers, tour the exhibit hall, and party with friends. Good walking shoes were a necessity, with McCormick Place – the site of the convention – being the largest convention center in the US.

Several recurring themes permeated the conference, including the impact of the economy on recruitment and retention of key employees. Rising gasoline prices was a topic of conversation all around. A number of vendors gave away pre-paid gasoline cards as an incentive for stopping by their booths.

In the exhibit hall, a new group breaking onto the scene complemented the usual variety of vendors – resources for employees to address elder care issues. From sitters to in-home elder care to long-term care insurance, the aging population appears to be a key concern for many an attendee.

Prior to the official start of the conference, SHRM’s Special Expertise Panels met to kick off two of SHRM’s largest and newest initiatives for the coming year. The first addresses the issue of Workforce Readiness. Did you know that out of 100 students currently in the 9th grade, only 18 will receive a Bachelor’s degree within 6 years, or an Associate’s degree within 3 years of starting a program? The statistics are frightening when considering our workplace of tomorrow. Many of today’s graduates do not have the skills needed to perform successfully in the workplace. SHRM has begun the process of developing a response and action plan to address this major concern.

The second area of interest is developing a competency model for senior HR practitioners. Specifically what are those non-HR competencies necessary for someone below the C-Suite level to be a successful business partner? Special Expertise Panel members discussed these competencies against both HR and general business frameworks to identify what is essential for success now and in the coming years.

Sunday’s keynote speaker, Sidney Poitier, inspired attendees with the story of his life. From his humble beginnings in the Bahamas, born two months premature, to his rise to fame in the United States, Poitier shared the lessons learned from his family that helped to mold him. He urged attendees to examine their own lives, to be kind and philanthropic towards others, and to keep getting up and doing good, even when we’ve been knocked down.

The annual conference also marked a period of change for SHRM. SHRM’s President and CEO, Susan R. Meisinger, SPHR, gave her farewell address prior to her retirement June 30th, after 21 years of dedicated service to the organization in particular and the profession in general. She dared attendees to be proud, be bold, take charge of the profession, and be personal. In other changes, the HR Certification Institute, formerly known as HRCI, began a new branding campaign to personalize the certification process and encourage more HR professionals to achieve PHR, SPHR, PHR-CA, SPHR-CA, or GPHR certification. To help with the branding efforts, some currently certified professionals received special buttons encouraging curious attendees to “ask me where my letters have carried me.”

On the fun side, the Tuesday night event featuring Lionel Richie was entertaining, fast paced, and fun. He sang is classic hits in their traditional style – avoiding traps performers at past conferences have done by “jazzing up” and modernizing their past hits.

See you next year in the Big Easy, New Orleans, for the 61st annual conference, June 28th through July 1st!





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Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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Jennifer Loftus
(Visit Jennifer's Website) Astron Solutions gets our articles from our bi-weekly e-zine, Astronology. Astronology utilizes a number of authors, each with their own fields of interest and expertise. All authors are employees of Astron Solutions unless otherwise noted. If you'd like to sign up for your FREE bi-weekly edition of Astronology, please visit http://visitor.constantcontact.com/ email.jsp?m=1101600060994 and fill out the required information. A bit about Astron Solutions: Astron Solutions is a New York-based consulting firm dedicated to the delivery of human resource consulting services and supportive technology. We work nationwide to develop and implement human resource programs that support the strategic direction of organizations through the creation of a positive employee relations environment. For more information and complete contact information, please visit our website.

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