Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
More popular articles
Have A Suggestion?

Sales Lessons From Starbucks And Dell

The Importance of Websites in the Overall Marketing Mix



The Importance of Websites in the Overall Marketing Mix
   

Internet marketing comes of age.

Internet marketing is now a major, multi-billion dollar industry.

Despite some concerns, many consumers now have the skills and the confidence to transact purchases using the web.

The spending on search engine marketing (the fees advertisers pay to have their adverts shown on search results and websites) is now measured in the billions rather than millions.

An Internet "presence" has now become essential.

A modern, well presented website is now expected for most businesses and organisations.

A website should explain the products and services offered. It should also provide background and general contact information.

A website can also allow online transactions, from simple enquiry requests, through change of detail processing (e.g. address changes) to advanced functions such as supply change management.

Local business is affected as well.

Many small business operators have been disappointed with the results achieved by their websites.

Sites have been created but few if any business has resulted.

There are a number of reasons:

1) Unrealistic expectations; 2) Poor website construction (not search engine friendly); 3) Poor targeting.

Local search is growing in importance. Local search is the ability to search for and find businesses and organisations in the local area, that is, in close proximity geographically.

This will vary from business to business.

The local pizza shop needs to be quite close i.e. the same suburb.

For my consulting business, metropolitan Melbourne is the main target, although I do service the State of Victoria and Australia as well. But the focus is Melbourne, not my immediate neighbourhood.

Search engines like Google, Yahoo! and MSN are attempting to offer local search facilities.

Webmasters can help by ensuring that their pages have "local" information that helps the search engines.

This ability to cater for local search provides real opportunities for small business, provided that they take the necessary steps to maximise their website performance.

Local search emerged as a major internet issue. No organisation can afford to ignore its importance.

The need to keep updating.

Improvements occur constantly. Website development has been made easier, but the marketing challenge has become greater as more organisations have recognised the importance of web marketing.

Consequently, business and organisations, whether large or small, need to monitor their website performance to ensure that the opportunities that become available are utilised.

In summary, no business or organisation, large or small, can ignore the importance of maintaining a web presence.



The Importance of Websites in the Overall Marketing Mix - To learn more about this author, visit Derek Stockley's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Carefully Choose to Whom You Link To
  Websites that you link to create your neighborhood of websites if you will. If websites that you link to are known to be spammy websites by the search engines then the search engines may also think that your web sit...
The Importance of Websites in the Overall Marketing Mix
  The spending on search engine marketing is now measured in the billions rather than millions. A modern, well presented website is now expected for most businesses and organisations.
What is Link Building
  Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web. The Search Engines consider your site more important and rank it higher if several other sites link to your site. No...
Understanding the Basics of Link Exchange
  Link Exchanging is the process of exchanging text links between websites. Webmasters exchange links to improve traffic through numerous inbound links or link popularity. Exchanging links is normally a free process (...
Link Building to Increase Search Engine Rankings
  Many website owners know about Search Engine Optimization, Paid Marketing, and Paid Advertisements to gain top rankings in Search Engines. But when discussing online marketing with many small business owners, we fi...

Related Forum Posts Related Forum Posts
Re: Best Internet Marketing Strategy Re: Best Internet Marketing Strategy
Online Sales and Marketing vs Traditional Online Sales and Marketing vs Traditional
Offline Marketing V/S Online Marketing Offline Marketing V/S Online Marketing
Free Business ebooks Free Business ebooks
Re: Online Sales and Marketing vs Traditional Re: Online Sales and Marketing vs Traditional
Two Useful Books To Help You Focus On The CLIENT Two Useful Books To Help You Focus On The CLIENT
Do what i did Do what i did
Why do people hate Network Marketing / MLM? Why do people hate Network Marketing / MLM?

 
About the Author


Derek Stockley
(Visit Derek's Website)
Derek Stockley is a training, learning and performance consultant based in Melbourne, Australia. His website (www.dere kstockley.com.au) contains over 100 articles designed to help people and organisations do more. His consulting business covers public training programs and in-house assignments. Derek's main focus is improving performance, whether it be at the individual or organisational level. His current focus revolves around employee engagement.
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Derek Stockley's

Complete
List Of
Human-Resources
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Derek Stockley's Complete List of Human-Resources Articles For FREE!
Become An Author