Derek Stockley Articles

The Importance of Websites in the Overall Marketing Mix - Click To Read Article
The spending on search engine marketing is now measured in the billions rather than millions. A modern, well presented website is now expected for most businesses and organisations.

Work Enjoyment Helps Employee Retention. - Click To Read Article
Employee retention is about the nature of the work itself and the work environment/culture. What can you do? Firstly, you have to get the basics right - good pay, appropriate conditions, etc. Secondly, you have to remove the fear of uncertainty - employees should feel safe and secure in their employment. They should not be concerned about your employment practices. They should not picture you 'with a whip'. Thirdly, you have to work hard to create and maintain a good work culture and climate.

What is Effective Delegation - Click To Read Article
The importance of delegation should not be underestimated. Employees often crave trust and responsibility. Effective delegation meets these and other needs. Delegation is the assignment of responsibility and accountability for specific outcomes or achievements to a specific individual or organisation unit. The delegation can be temporary or permanent. Delegation is an important management or team leader activity. Effective delegation is an important leadership skill. Effective leaders use delegation to balance workloads and provide staff development opportunities. Good delegation creates a positive, motivating environment.

The three types of happiness - are you really happy? - Click To Read Article
Dr Martin E.P. Seligman, a proponent of positive psychology, has identified three types of happiness.

The Importance of Internal Branding to Support Exceptional Customer Service - Click To Read Article
Derek Stockley identifies the growing importance of internal branding. The brand informs prospective customers and customers of your value proposition and distinguishes you from your competitors. The brand should be consistent with what is delivered. It should be unique, memorable and distinctive.

Is There a Difference Between Training and Learning? - Click To Read Article
This free article by Derek Stockley defines the terms 'training' and 'learning'. The key differences are discussed and the implications for managers and team leaders are canvassed.

How to Avoid the Pitfalls of Micromanagement. - Click To Read Article
Are you constantly checking the work of your team members? Are you a perfectionist? I define micromanagement as: Often unintentionally, a micromanager delves into too much detail. Rather than allowing people the responsibility and freedom to do their job, the micromanager monitors and reviews every task. This obsession with detail causes resentment, affecting staff performance in a negative way. Micromanaging causes frustration. In the end, it can provide the impetus for staff to leave.

Are you or your employees engaged with your organisation? - Click To Read Article
Although the term 'employee engagement' is relatively new, the underlying concepts have been around for many years. Cultural change programs often have a similar focus, as do internal branding programs. Do you have it? Does your organisation have it? If you don’t, take action NOW.

Achieving the Worklife Balance - It Is More Than Good Time Management. - Click To Read Article
The balance between work and family life is gaining more attention in Australia. Various articles are starting to appear and the media has picked it up as an issue to explore. Unions have adopted the issue as a major campaign point and both employers and governments are responding. Amongst full-time workers, the number of hours worked each week is being highlighted, particularly when significant numbers are working hours greater than the standard working week, which in Australia is a nominal 36-40 hours per week. A successful family/work life is dependent on finding the right balance, making the right choices and ensuring that you have the flexibility, systems and support to achieve the goals that you have set. It takes teamwork, perseverance and a lot of effort.

Achieveing Fair Financial and NonFinancial Rewards - Click To Read Article
Employee motivation and performance management depend on good systems that offer both financial and non-financial rewards (non-monetary rewards). This performance management article applies to all organisations. Constant change and high expectations are taking their toll in some organisations, as well as in industry and government generally. Sometimes this is shown in employee turnover. Sometimes it is hidden because of job insecurity. Rewards and remuneration must be scrutinised. Employee motivation and performance are critical. Non-monetary rewards can be as important as monetary rewards. A good rewards and remuneration system ensures that each person receives appropriate financial and nonfinancial recognition to account for the personal contribution they are making and the overall value of their position to the organisation.


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