Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
More popular articles
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Boomerang, the Reciprocity Urge



Boomerang, the Reciprocity Urge
   

Repayment in kind is a fundamental human act. We need to be careful how we use it. Used wisely it helps. Used unwisely it hurts.

In the feature film, The Bells Are Ringing, Ella (Judy Holday) explains to Jeffrey (Dean Martin) that people are friendly if you give them a chance. The two are in the midst of a sea of people waiting for the light change on a crowded downtown New York street corner. People stare ahead ignoring everyone only inches away.

Ella introduces herself in a friendly manner to one person after another and soon the entire group is friendly and talking to one another. After they cross to a safety island, Ella insists that Jeffrey try it. He is reluctant, but finally approaches a man. The man crabs at him, "No handouts." Ella insists he try again. Jeffrey continues and explains that he just wants to say hello. Just as on the other side of the street, soon everyone is friendly. They all begin to introduce themselves to other complete strangers.

This is a great illustration of the Reciprocity Urge. People return favor for favor. Good for good. Bad for bad. The motivational training video Boomerang is a great aid in showing people how this urge can be used to improve relationships in business.

The video focuses on Bill, who is having a tough time relating to team members. He is ignored. The other members don't listen to him, and they resist his efforts to bring about change. A friend takes him aside and offers a suggestion.

"A colleague explains the Reciprocity Urge and how Bill's behavior may be the problem. 'You're friendly, they're friendly. You put yourself out, they put themselves out. If you listen, they'll listen'. Bill begins to take a good look at himself and to choose positive boomerangs and learns how to get the most out of people."

- Ad copy for Boomerang The reciprocity urge is more than just getting something from people, however. It's a useful tool in motivation and communication. The reciprocity urge is like a boomerang, bringing exactly back what you throw toward others.

The reciprocity urge is a basic drive in all of us, that compels us:

To return favors To repay kindness with kindness To reciprocate when someone gives us something The reciprocity urge is a double-edged sword, however. Sometimes we learn to return hurt for hurt: the eye for an eye type of mentality. This accomplishes nothing in the long-run. As Mohandas Gandhi pointed out, "An eye for eye only ends up making the whole world blind."

Use the reciprocity urge to communicate, to motivate, and to make the workplace and the world a better place to work and live in.



Boomerang, the Reciprocity Urge - To learn more about this author, visit Don Doman's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Boomerang, the Reciprocity Urge
  Repayment in kind is a fundamental human act. We need to be careful how we use it. Used wisely it helps. Used unwisely it hurts.
How To Turn Birthdays Into Business
  Birthdays are for gift-giving, right? Actually, by employing an amazing quirk of psychology, guerrillas can actually receive from people on their birthdays. And here's how.
Joint Ventures: Massive, Unprecedented Reciprocity
  For years, you’ve been sending and referring business to people that has been worth, perhaps, tens or even hundreds of thousands of dollars to them. Now, you realize you have left a lot of money on the table unneces...
Integrated Marketing
  Whatever does guerrilla marketing have in common with a boomerang? If you throw a stick, it flies about 30 feet. Frank Donnellan once threw a boomerang 377 feet, longer than football field. A boomerang uses gravity ...
Reciprocity in Joint Ventures
  The best and most effective way to induce, persuade and ethically bribe people to mention your name, work with you and refer loads of business to you and the ideal way to differentiate yourself in the market and cre...

Related Forum Posts Related Forum Posts

 
About the Author


Don Doman
(Visit Don's Website)
Don Doman is a published author of self-help books on small business. He and his wife own Ide as and Training, which supplies business training products to organizations around the world. Don and Peg also own and operate PNW Video Productions, which produces video productions for distribution and internet viewing.
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Don Doman's

Complete
List Of
Human-Resources
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Don Doman's Complete List of Human-Resources Articles For FREE!
Become An Author