Buying Back Customers
Buying Back Customers
I’m a writer. I write. I complain. I’m also a teller. I tell people. I tell people when I’m happy. I tell people when I’m irritated. I tell people about my experiences. Most people are simply tellers. They tell their friends about places where they should go, and they tell about places they shouldn’t go.
My little group was out for a good time. The place was packed. It took ages to get our dinners. The waitress didn’t even know how to open a bottle of wine. She must have been brand new. She was friendly, and looked like a hard worker.
I’m not sure how much money we spent, collectively, but I know that we shared three bottles of wine ($25.00 a bottle) around the table. There were some mixed drinks and the food of course.
The restaurant had a website. I hate businesses that don’t have websites. They can’t bother? They can’t afford it? To me, the lack of easy communication via the net is a good reason for not giving them my business. I went to the website and wrote my comments. I only complained for my wife and me, however.
I received a call two days after submitting my complaint. I was offered a gift certificate for $20.00. I probably could have demanded more and received it, but I wasn’t looking for a payback or a free ride. $20 barely covered one meal. Two days later the mail delivered the gift certificate. There was not even a letter, but the certificate was enough. We returned two days later.
My wife, Peg and I brought a friend and had a nice time. We came at a less hectic time. The food was good. The waitress had no idea that we had complained. She was even more accommodating than she had been before. I’m sure if we had asked for wine, she would have not needed instructions for opening the bottle this time. We switched to micro-brews for the evening.
Our bill was just under $80.00 plus tip. The restaurant probably made their twenty bucks back on the beer alone. The restaurant bought my wife and me for $20.00, and we spent considerably more. I’ve already told two people that originally ate with us about the return trip. They were impressed.
People who don’t complain usually don’t come back and they spread the news about why they don’t go back. Customers who complain are an opportunity. They can be bought. We were bought, and we’ll return . . . and bring more friends with us.
Buying Back Customers - To learn more about this author, visit Don Doman's Website.
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Five other peoples joined us for dinner. My wife and I ordered “medium rare.” We were served “well done.” Three others in our group weren’t happy with their dinners as well. I didn’t cross the establishment off my list. I complained.
I’m a writer. I write. I complain. I’m also a teller. I tell people. I tell people when I’m happy. I tell people when I’m irritated. I tell people about my experiences. Most people are simply tellers. They tell their friends about places where they should go, and they tell about places they shouldn’t go.
My little group was out for a good time. The place was packed. It took ages to get our dinners. The waitress didn’t even know how to open a bottle of wine. She must have been brand new. She was friendly, and looked like a hard worker.
I’m not sure how much money we spent, collectively, but I know that we shared three bottles of wine ($25.00 a bottle) around the table. There were some mixed drinks and the food of course.
The restaurant had a website. I hate businesses that don’t have websites. They can’t bother? They can’t afford it? To me, the lack of easy communication via the net is a good reason for not giving them my business. I went to the website and wrote my comments. I only complained for my wife and me, however.
I received a call two days after submitting my complaint. I was offered a gift certificate for $20.00. I probably could have demanded more and received it, but I wasn’t looking for a payback or a free ride. $20 barely covered one meal. Two days later the mail delivered the gift certificate. There was not even a letter, but the certificate was enough. We returned two days later.
My wife, Peg and I brought a friend and had a nice time. We came at a less hectic time. The food was good. The waitress had no idea that we had complained. She was even more accommodating than she had been before. I’m sure if we had asked for wine, she would have not needed instructions for opening the bottle this time. We switched to micro-brews for the evening.
Our bill was just under $80.00 plus tip. The restaurant probably made their twenty bucks back on the beer alone. The restaurant bought my wife and me for $20.00, and we spent considerably more. I’ve already told two people that originally ate with us about the return trip. They were impressed.
People who don’t complain usually don’t come back and they spread the news about why they don’t go back. Customers who complain are an opportunity. They can be bought. We were bought, and we’ll return . . . and bring more friends with us.
Buying Back Customers - To learn more about this author, visit Don Doman's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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