Tweet

Finding New Customers For Your Business

Guest post by: Don Doman

Article Overview: New customers and new businesses require two things from any business person or company. Knowledge of the marketplace, a clear understanding of all the dynamics of marketing, and action are all required to locate, assess and activate new customers.

Finding New Customers For Your Business

Getting new customers inside your business is sometimes a hard job. Once you get them there, you need to take every advantage.

"A would-be holdup man pointed a gun at a cashier in a Detroit store, but he dropped the weapon and fled when he realized the cashier had been able to reach the burglar alarm. In a few minutes the place was swarming with police officers. Seeing all the men in blue, the store's manager immediately sent this message over the loudspeaker system: "Special sale now in progress for police officers only!"
-- Detroit Free Press

I wonder if the manager selected products for the sale, or just gave a general discount. When you find an opportunity, you need to exploit it. Customers are hard to find.

"New customers and new businesses require two things from any business person or company. Knowledge of the marketplace, a clear understanding of all the dynamics of marketing, and action are all required to locate, assess and activate new customers."
– Ad copy for Finding New Customers For Your Business

There is a classic business training video called Finding New Customers For Your Business. It's very thorough and covers a lot of ground.

It has two parts:

Part One - Building the Foundation and Forming a Plan- 28 minutes
Part Two - Executing the Plan - 32 minutes

Part One explains Marketing and the Market and discusses the product or service, market segments, delivery systems, communications, price, and the competition.

Part Two explains how to win new customers. The program presents ways to get new business from:
Former Customers
Existing Customers
New Customers

Even though the fashions are a little out of date, this classic video presents great information. If you can look beyond the clothes, you can get a bargain.

We can't all just wait for customers to stream into our place of business like police to a hold-up. We need to set forward a plan to attract new customers. Once we've attracted them, we need to keep them and sell to them. We're just as helpless as the hold-up man if we don't have plans and strategies.

Related Articles
  Having Conversations with Prospects
  Increase Sales Coaching Tip: Understand How the Nos Get You Closer to the Yesses
  Home Based Business Customer Secret To Success
  Social, Cultural and Economic Impact of Brand Creation
  Enhance Your Value

Article Tags:



Related Forum Posts
Re: Two Useful Books To Help You Focus On The CLIENT - Hi David, To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience". Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
How to Do Great Marketing with (Amost) No Money - I've given this presentation to CEOs many times. Now i can share it with you. But I cannot because I do not yet have 20 posts. Jeff Ogden, President Find New Customers
Exclusive: Interview with Results - Hi Forum Members, I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles). As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business. This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business. I am looking to interview about 30 businesses across North America over the span of 3 months. At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews. I would like to extend this opportunity to members of the Forum. If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM. Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
Re: Email Marketing - Yes, true. What kind of changes happened in Email campaigns except the opt-in? Finding the exact target and reaching them is always a challenge. What new methods can we have to reach the new customers? Thanks Robert


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

The Death of the Sales Magazine

BUILDING A HIGH PERFORMING TEAM

Smart & Simple Internet Techniques

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.