Hot Buttered Customer Service

"Sixteen squirts."

I didn't know what my wife was talking about. I was busy counting out money for my popcorn at the AMC refreshment stand. "He put sixteen squirts of butter in your popcorn," she answered my confused expression.

I looked over as the movie attendant filled my small bag of popcorn with more popcorn and then squirted in more butter. I had asked for "lots of butter." I don't usually get it. This time, I got it.

I received the bag and carried it like a bag of gold dust. It was almost that heavy. The bag was warm and a wonderful smell drifted up to my face.

I entered the darkened theatre and walked down the aisle lifting the bag to my mouth so my tongue could pick up the fluffy popped kernels as I looked for a seat. I felt like an anteater at a buttered ant buffet.

I sat down and began my meal.

Food for the gods. Ambrosia. Richness you can only dream about. Each flavorful handful made its way to my mouth. Ecstasy. It was as if each individual piece had been hand-buttered. Perfection only lasts for so long, however . . . even in a movie theatre. As I got down a few inches, I had to shake off the excess butter. When I reached the half-way point, I had to squeeze out the butter so that I could make it to my lips without dripping all over my shirt. I made it to the three-quarter point and my hot buttered popcorn had turned to fondue. I wanted to continue, but I had to stop. Manfully I thought of drinking it, but reason entered the picture. I put a wad of napkins inside and folded over the top of the bag. I sat it down beside my seat. The buttered popcorn was on my mind for the rest of the movie.

I thought about the popcorn, the young man who applied the rich buttery coating and their relationship to customer service. It's not often we get what we ask for. Our wishes and desires are granted so rarely that we are unprepared for it when we find it. That's why when we receive great customer service - someone actually listening to what we're saying and requesting, and then delivering it - we're completely surprised and gratified.

After the movie I picked up my bag and took it out into the hallway. I opened it up and looked down into the glowing golden soup. The napkins had wicked up some of the liquid. I threw them away. The bottom two inches of the bag, which amazingly enough wasn't leaking, was more butter than popcorn. I reverently folded up the bag and reached down inside the garbage container and placed it on the bottom. I didn't want to spill a drop.

Sometimes customer service means just giving a few more squirts of butter.



Hot Buttered Customer Service - To learn more about this author, visit Don Doman's Website.

Like this article? Share it with your friends

E-Mail | Print | More

Related Articles
Hot Buttered Customer Service
	If a movie attendant behind the refreshment stand can deliver customer service by simply giving the customer what he asks for, why can't everyone?
The Role of Customer Service in Business Success
	Business success is dependent of many factors; namely a realistic business idea, an outstanding business plan, a superior marketing strategy and great customer service. Although you may tend to put customer service ...
What Should Your Customer Service Training Cost in Terms of Money, Time and Results?
	Loyal customers provide ongoing revenue and are the source for referrals. Having employees who consistently demonstrate exceptional customer service is the dream of every business owner or executive. Understanding t...
Are Nice Customers Ruining Your Business
	There’s a classic statement about customer service that continues to find new audiences in many to whom I deliver customer service training.
Customer focus
	Your customers are the number one priority of your business. Only businesses with a strong customer focus will survive and thrive into the next decade.

---

Related Forum Posts
	First Four Words
	Which major company does a good job with customer service?
	Marketers, Learn What You Can, Cannot Control Online
	Wearing different hats in Business
	Re: Invoicing
	Re: Your Worst Customer
	Re: Kevin's Case Study #5 - Different "hats" you wear
	Non Commercial Food Service Handbook