List the Basics for Making Any Sale
List the Basics for Making Any Sale
Oh, I know I could stop in and talk to the owner. Or I could call, but it's easier to complain. No matter what you are trying to sell, and everyone is selling something, you need to provide the basics of your product or service.
To sell this automobile, why is there nothing on the sign about the year, the motor size, the type of transmission? Those three pieces of information are vital to a buying decision. How could anyone leave out basics like that? Well, actually, it's done all the time.
"The publicity chairman of the Fairington Players resigned today, after finding that she had mimeographed and distributed 5000 flyers advertising their next production -- and omitted the name of the play, the date, the time and the place."
- Bill Gold, Washington Post and Times Herald
I often see flyers, ads in the newspapers, and even commercials on TV and radio where I'm left wondering, "What are they selling?" If you can't give the basics about your product, how can you sell it? Potential buyers remain "potential" buyers until you give them reasons to buy. Real buyers find their way to your door when they are given sales information.
I can see the general condition of the Mustang. I know it needs work inside and out. I expect that. Repairs will be needed, but the basics are what I'm concerned about.
If you withhold information, then you deserve the sales you get . . . and don't get. Meanwhile the Mustang still sits on the street with it's uninformative "for sale" sign. Are you providing needed sales information to your potential buyers?
List the Basics for Making Any Sale - To learn more about this author, visit Don Doman's Website.
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There is a Ford Mustang for sale down the street. I've driven by it several times. It's a 1966 . . . or maybe a 1967. Every once in a while I stop in the middle of the street next to the car and look at the sign. All it says is "For Sale: $4000 obo" and the phone number. This tells me very little of what I need to know about the vehicle. It gives me no reason to call.
Oh, I know I could stop in and talk to the owner. Or I could call, but it's easier to complain. No matter what you are trying to sell, and everyone is selling something, you need to provide the basics of your product or service.
To sell this automobile, why is there nothing on the sign about the year, the motor size, the type of transmission? Those three pieces of information are vital to a buying decision. How could anyone leave out basics like that? Well, actually, it's done all the time.
"The publicity chairman of the Fairington Players resigned today, after finding that she had mimeographed and distributed 5000 flyers advertising their next production -- and omitted the name of the play, the date, the time and the place."
- Bill Gold, Washington Post and Times Herald
I often see flyers, ads in the newspapers, and even commercials on TV and radio where I'm left wondering, "What are they selling?" If you can't give the basics about your product, how can you sell it? Potential buyers remain "potential" buyers until you give them reasons to buy. Real buyers find their way to your door when they are given sales information.
I can see the general condition of the Mustang. I know it needs work inside and out. I expect that. Repairs will be needed, but the basics are what I'm concerned about.
If you withhold information, then you deserve the sales you get . . . and don't get. Meanwhile the Mustang still sits on the street with it's uninformative "for sale" sign. Are you providing needed sales information to your potential buyers?
List the Basics for Making Any Sale - To learn more about this author, visit Don Doman's Website.
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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