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Make Your Business Training Program a Mighty River
Written by: Don DomanArticle Overview: A training program can be very modest. A person loves a self-improvement book and loans it to a co-worker. A person is skilled at presentations shares their expertise. Another person knows people who would be happy to come in a share their success stories. A training program is really based on teamwork.
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Make Your Business Training Program a Mighty River
"The mighty Amazon begins as a mere icy trickle from an Andes glacier.
As the Amazon surges across the torrid wilderness, hundreds of tributaries pour their waters into it. Torrential rains swell the flood. Now, the Amazon is no longer a river; it is, instead, a moving inland sea that drains nearly half of South America.
So great is the river's power that even when it reaches the Atlantic the Amazon refuses to die. It floods the ocean with fresh, muddy water for up to 100 miles offshore."
- David Reed
Should your company's training efforts be any different? If there is not a training program in place, yet, you could be the "icy trickle" that starts one, or demands one. As more and more people take part in business training their ideas make the program more and more viable. A great business training program, like a river, can change the course or direction of a company.
A training program can be very modest. A person loves a self-improvement book and loans it to a co-worker. A person is skilled at presentations shares their expertise. Another person knows people who would be happy to come in a share their success stories. A training program is really based on teamwork.
Think about your company and co-workers. List their needs. Ask questions. Talk to managers. Become enthusiastic about training and share your passion.
If an icy trickle can grow into a mighty river, so can a training program.
All ya need is Attitude and Ownership to have selling success
Leaves in the river.
Successful People Live a Mighty Purpose
The Ideal Sales Training Manual
There Comes a Time...
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Related Forum Posts
7 words or less for Structogram
- Some "7 words or less" (more or less) for Structogram for your comments:
Training to get your message across(6)
Secrets to get your message across (6)
Training so people will listen to you (7)
Helping you get your message across (6)
Training to learn to get your message across (8)
Communications training for yourself and your team (7)
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Re: How to develop sales contacts?
- Everyone has the right idea here. Depending on your business, there are different techniques that you could use. For consultants and sales heavy businesses, there are three tactics that I have found especially useful in my business:
1. Attend Networking Events
2. Cold Calling
3. Referral Program
4. Affiliate Program (most successful)
The affiliate program was successful for me, as I hooked up with a franchise consultant, and he gave multiple unit businesses that needed my credit card processing services. I highly suggest you hook up with a sales partner, and give him a cut of the monthly revenue.
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Quote of the Day - "The only people witho
- Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:-
You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully.
regards,
Mal.
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