Thank God for Competitors and Market Research
Thank God for Competitors and Market Research
"Sometimes I think my competitors do more for me than my friends do: my friends are too polite to point out my weaknesses, but my competitors go to great expense to advertise them.
My competitors are efficient, diligent, and attentive: they make me search for ways to improve my product and my service. If I had no competitors, I might be lazy, incompetent, inattentive: I need the discipline they enforce on me.
I salute my competitors; they have been good to me. God bless them all!"
- Paul Lee Tan
In today's world the best way to check up on your competitors is the internet. As I point out in my book, Market Research Made Easy, you can use the internet:
to locate your competitors
to see what advertising they are using
to see what services or product innovations they have created
to see who endorses their product
to see what key words they are using for internet search engines
to see who links to them.
The internet is a invaluable tool for market research, which can keep you up to date on your competitors.
Competitors keep us on our toes and push the envelope, but I have learned to not follow them too closely. One of our competitors was advertising that I didn't think would work. Instead of running out and paying money to join my competitor, I stood by and watched for a few months. Eventually, they learned that they were wasting money. I saved mine.
Competitors like customers aren't always right, but they are my competitors, so I am capable of learning from them. When they are right, I'll follow as well as lead. When they're wrong, I will not gloat . . . too much.
Thank God for Competitors and Market Research - To learn more about this author, visit Don Doman's Website.
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I learned to live with the fact a long time ago that I couldn't think of everything. I can't predict what is the best approach to take with customers. I don't always know what products are best to sell. So, whenever I am in doubt about business direction, I look to my competitors.
"Sometimes I think my competitors do more for me than my friends do: my friends are too polite to point out my weaknesses, but my competitors go to great expense to advertise them.
My competitors are efficient, diligent, and attentive: they make me search for ways to improve my product and my service. If I had no competitors, I might be lazy, incompetent, inattentive: I need the discipline they enforce on me.
I salute my competitors; they have been good to me. God bless them all!"
- Paul Lee Tan
In today's world the best way to check up on your competitors is the internet. As I point out in my book, Market Research Made Easy, you can use the internet:
to locate your competitors
to see what advertising they are using
to see what services or product innovations they have created
to see who endorses their product
to see what key words they are using for internet search engines
to see who links to them.
The internet is a invaluable tool for market research, which can keep you up to date on your competitors.
Competitors keep us on our toes and push the envelope, but I have learned to not follow them too closely. One of our competitors was advertising that I didn't think would work. Instead of running out and paying money to join my competitor, I stood by and watched for a few months. Eventually, they learned that they were wasting money. I saved mine.
Competitors like customers aren't always right, but they are my competitors, so I am capable of learning from them. When they are right, I'll follow as well as lead. When they're wrong, I will not gloat . . . too much.
Thank God for Competitors and Market Research - To learn more about this author, visit Don Doman's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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