The Ten Second Business Plan
The Ten Second Business Plan
Now, finding a truck and buying a truck are two different things. I knew I could buy the truck, but I what I really needed was to justify the purchase to myself and my to wife. I thought about it. Within ten seconds I came up with a business and marketing plan . . . for my wife.
My wife had just quit a job that she liked, but where she was vastly underpaid. She was looking for another job. She had a friend in similar circumstances: both young housewives and mothers looking for spending cash. I bought the truck and drove home. As I was driving I tweaked the plan a little bit and prepared my presentation.
I walked into the house and told me wife, “I’ve got a business for you.” She just looked at me. I said, “You know how hard it is to find people to clean out stuff left behind in our home rentals?” She nodded. “Well,” I said, “You can form your own business to remove trash and help people get debris out of their yards. You can go partners with your friend. All you need is a truck, and I’ll buy that. You pay for the gas, any dump fees (which you can charge to the client), and the advertising in the community classified newspapers. You can name your company Lump It and Dump It. Your slogan can be You Call, We Haul. And you two can probably split $25.00 to $30.00 an hour (you can see this was quite a few years ago). It’ll give you some exercise, some money AND you can almost choose your hours.
My wife recognized the opportunity and immediately called her friend, who accepted the proposal. We went and picked up the truck.
They placed ads in the small local papers and began making money almost from day one. Eventually, competition did them in, but for over a year they had a business that made them spending cash. My wife made more than twice what she had been getting, and her friend made much more than she had been receiving for baby-sitting, her previous money source.
Now, your business is probably more complicated than Lump It and Dump It, and it’s going to take more than ten seconds to make out your complete business and marketing plan, but if you can’t write down your core information in a little over ten seconds you have a problem.
There are basically four major aspects of the ten-second business and marketing plan:
1) What product or service you are offering?
2) How it is going to help people?
3) What are you going to call your business?
4) How are you are going to reach your customers?
After you’ve got those four questions answered, you can branch out to more heavy duty planning, but if you can’t answer those questions quickly and explain them to anyone with seconds, you better take more time and examine your business so you can do it.
The Ten Second Business Plan - To learn more about this author, visit Don Doman's Website.
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Quite a few years ago I needed a used pickup truck . . . well, I wanted one anyway. The need wasn’t urgent and I wasn’t searching daily for one, but periodically I would drive past the used car lots and see what was available. Then I found one. It was a few years old, in good condition, and the price was right.
Now, finding a truck and buying a truck are two different things. I knew I could buy the truck, but I what I really needed was to justify the purchase to myself and my to wife. I thought about it. Within ten seconds I came up with a business and marketing plan . . . for my wife.
My wife had just quit a job that she liked, but where she was vastly underpaid. She was looking for another job. She had a friend in similar circumstances: both young housewives and mothers looking for spending cash. I bought the truck and drove home. As I was driving I tweaked the plan a little bit and prepared my presentation.
I walked into the house and told me wife, “I’ve got a business for you.” She just looked at me. I said, “You know how hard it is to find people to clean out stuff left behind in our home rentals?” She nodded. “Well,” I said, “You can form your own business to remove trash and help people get debris out of their yards. You can go partners with your friend. All you need is a truck, and I’ll buy that. You pay for the gas, any dump fees (which you can charge to the client), and the advertising in the community classified newspapers. You can name your company Lump It and Dump It. Your slogan can be You Call, We Haul. And you two can probably split $25.00 to $30.00 an hour (you can see this was quite a few years ago). It’ll give you some exercise, some money AND you can almost choose your hours.
My wife recognized the opportunity and immediately called her friend, who accepted the proposal. We went and picked up the truck.
They placed ads in the small local papers and began making money almost from day one. Eventually, competition did them in, but for over a year they had a business that made them spending cash. My wife made more than twice what she had been getting, and her friend made much more than she had been receiving for baby-sitting, her previous money source.
Now, your business is probably more complicated than Lump It and Dump It, and it’s going to take more than ten seconds to make out your complete business and marketing plan, but if you can’t write down your core information in a little over ten seconds you have a problem.
There are basically four major aspects of the ten-second business and marketing plan:
1) What product or service you are offering?
2) How it is going to help people?
3) What are you going to call your business?
4) How are you are going to reach your customers?
After you’ve got those four questions answered, you can branch out to more heavy duty planning, but if you can’t answer those questions quickly and explain them to anyone with seconds, you better take more time and examine your business so you can do it.
The Ten Second Business Plan - To learn more about this author, visit Don Doman's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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