When it comes to a recruitment drive, you need focus on writing appealing job adverts that reach out to those you need to apply in the best way possible, and avoiding poorly written adverts that might see you being inundated with completely unsuitable applicants.

Using specific techniques in writing job adverts, along with being able to incorporate key pointers about the job within a small space, is key to writing the best job ads.  This is especially true when faced with the little space in which you have to fill!

Research Before you Write

Carry out a bit of research before you embark on your write up; take a look at how other adverts are being written, how they are spaced out, and what key information other advertisers are including – you may find something that you had not already thought of.

 

Newspaper or Online

Decide whether you are to advertise in a newspaper or solely an online recruitment site, this largely will be decided by your budget but do ensure you advertise somewhere suitable for your sector.  

 

You can usually find recruitment sites that cover a specific industry, a good way to find the most suitable site for you is to compare a few that are well within your budget.   Don’t advertise a generic admin role on a specialised site unless you have to (a legal secretary, for instance, could be advertised on a legal recruitment site AND a general site).

 

Local newspapers are always very good and already established papers are perhaps best value and provide the highest distribution numbers. 

Once you have made your decision, or have chosen to place adverts in both of these media, writing job adverts should be a little easier.