When you embark on a recruitment drive, even when
you're looking to fill just one job role, it can be rather difficult to
know what to include and what the best layout is.
We have
written our 'How to' to help you write attractive job adverts that will
not only attract applicants, but will help you to avoid receiving
hundreds of applications from people that are unsuitable for the job.
Below
we have split the main part of a job ad into four parts - title,
description & benefits, company background and applying:
Job Title
- Make the title clear, accurate and use words that potential candidates will search for, especially when using on line ads
- Think about what people may search for - sales administrator may also be sales support, market and sales administration etc
- Use real keywords that broaden that search and explain what the role actually is and, given space, the industry sector
Description & Benefits
- Be
concise, this is the main section of your job advert and is must be
clear, full of descriptive words and needs to grab your candidate -
they will also search and see this first (on line ads) so needs to be
attention-grabbing
- Include main responsibilities, whether
the job role will deal with customers only or will include dealing with
suppliers and buyers too
- Show your main points in bullet form if you can, then lead on to a few sentences about the job and who you want
- Use
buzz words to attract attention - if you're placing somebody in a busy
department, words like 'motivated' or 'team player' might be used, or
'management skills' if you need them to oversee other staff members
- Outline clearly any experience that a candidate must have and any that would be 'ideal' to have if this is relevant
- List any additional benefits like a car scheme, childcare vouchers, private health care etc
Company Background Before adding the instructions for
applying, put a sentence or two about the company and it's location and
include whether the department or office is 'fun and lively' or
'professional and busy', giving potential candidates a good idea on
what the company is like to work for as well as knowing the office is
only a 10 minute drive away! Applications Include clear instructions
on how to apply or how to receive further information. If you simply
want them to call or email for more details, then include the telephone
number that can be answered in working hours and that they can get
through to easily - some companies set up an answer service for
this. Ensure there is a contact name at this point too.
If you haven't already put your address in the ad, include it now - some candidates prefer to write instead of emailing.
Ensuring
everything is clear and as comprehensive as can be will help you to
write an attractive job adverts that appeal to the candidates you need
it to.