|
|
Like this article? PLEASE +1 it! |  |
|
A Whole New Mind at Work - Watch How Right Brainers Will Rule
Written by: Arupa TesolinArticle Overview: Arupa Tesolin interviews Daniel Pink, Author of "A Whole New Mind at Work - Why Right-Brainers Will Rule the Future"
 |
Free Download - Would Your Business Pass The Passion Test? By Arupa Tesolin |
A Whole New Mind at Work - Watch How Right Brainers Will Rule
Look out techies! Here come the artists! So says Daniel Pink, the author of A Whole New Mind, in his recent keynote at the Human Resources Professional Association's Annual Conference (www.hrpao.org) in early February. Pink, a self-described analysis junkie, explains that the key to the future will be beheld through the eyes of the artists and designers, who in every arena of product and service innovation, are now creating well beyond the merely necessary, and into the artistic. But it’s just as obvious to his appreciative audience that Daniel is also an artistic thinker.
The thoughtful design, he says, holding a space-age cool blue $14 fly-swatter, is what creates the rest of the value. The fly swatter probably doesn't cost much more than a regular fly-swatter to produce but it's sleek look, stand-up base and dark blue colour invite the upwardly mobile among us to swat flies with a lot more class, using a device that was made with a lot more thought, care, and attention to the customer than the old one. The result is what Pink calls an example of "high concept".
The key to a complete business turnaround at General Motors led by the coaxed-out-of-retirement Bob Lutz, Pink elaborates, is in the eye of it's designers. Even Lutz, a no-nonsense guy who was a US Marine and flew military jets, with a track record of hard-nosed realism, has said that it's now the designers who rule at the GM brand. And he expects this fundamental shift in value to reel in big returns for GM.
This is not a fairy tale. It is already happening. As the age of innovation develops, it won't be the techies and analysts who'll lead. It will be those with more right-brained attributes, big picture thinkers, concept designers, storytellers, empathizers and meaning creators.
And here is the reason. From the 1950's to 2006 Americans generated more wealth than at any time in recorded history. Along the same time frame their level of satisfaction stayed consistently the same, flat-lined, contrary to what would seem to make sense here, a concurrent upward trend. Now the thought is that by creating more meaningful material goods and services producers will strive to reach into the under-pinnings of fulfillment. Those who succeed will be rewarded. Those who fail....well, they'll be replaced by technology, cheaper outsourced labour or death by obsolescence created by the failure to add new value.
The new age of arts will require a new form of thinking and a different approach to life, along with two core attributes that will be important to producers of goods and services - "high concept" and "high touch". Daniel describes what he calls the "six senses" that will define both professional success and personal satisfaction - as Design, Story, Symphony, Empathy, Play and Meaning.
"High concept is the capability to detect patterns and opportunities, create artistic and emotional beauty, to craft a more satisfying story and to combine seemingly disparate and unrelated ideas into something new. High touch involves the abilities to empathize with others, understand the subtleties that underlie human interaction, to find one's joy and elicit it in others, and to stretch the envelope in pursuit of purpose and meaning.
The "left brain" with it's complex attributes of comparision, analysis and intellect, while necessarily, is no longer sufficient. It is the "right-brain" with its metaphorical properties of inventiveness and meaning that will define a whole new mind for individuals, families and organizations. Note the emphasis here on who is first and who is second. The world will belong to those who can make the leap. More on Daniel at www.danpink.com.
One Change in Your Sales Offer Can Make You 30% More Profit Instantly
Unharnessing Creativity in Business
How to Create Abundance within: Powerful tools to Discover Your Inner Genius
Will The 48 Hour Opt Out Rule Remain In The UK
Don't Support Outdated Rules
|
About the Author: Arupa Tesolin RSS for Arupa's articles - Visit Arupa's website  Click here to visit Arupa's website   What does it take to be one of Canadas 50 Top Employers Unleash Your Intuition Ting Grow Your Business Savvy Building a Skilled Workforce in Canada A Guide To Implementing ELearning in Smaller Companies Getting Intuition Into Your Innovation Act |
Related Forum Posts
Franchising & Licensing Can Be The Same Thing
- FTC Rule 436 defines franchising as anyone offering an Agreement that contains these 3 things:
1. Licensing a "Mark" - which can be a trade name, service mark, commercial symbol, slogan, etc.
2. In the body of the Agreement, there contains, significant controls and assistance.
3. The licensee is paying the licensor in excess of $500 within the first six months of the actual offering of the business.
Licensing and Franchising can mean the same thing today. If you do not decide to franchise and comply with FTC Rule 436, you may be in violation of Business Opportunity Laws that exist in 24 individual States.
Re: Top 50 Lists
- Hi Evan,
How about "Top 50":
-Inventor Blogs To Watch
-Franchising Blogs To Watch
-Business Book Review Blogs
-Women Entrepreneur Blogs
-Young Entrepreneur Blogs
Books for Women Entrepreneurs
- There's a thread for good books in the Resources folder, but it doesn't target books for businesswomen particularly, so I figured I'd start such a thread here.
It doesn't matter how successful you are in your business - it's always possible to learn something new.
In subsequent posts I give Table of Contents and brief descriptions for various titles - most of them devoted to the businesswoman - and sometimes a review. If anyone else has read a review, or has read the book and found it useful, please comment!
1. The Old Girl's Network
2. Mother's Work
3. The 7 Greatest Truths About Successful Women
4. Pitch Like A Girl
5. Workplace Warrior
6. Treasure Hunt: Inside the Mind of the Modern Consumer
7. Contingency Planning & Disaster Recovery
8. She Wins, You Win
9. Napoleon On Project Management
10. Why Good Girls Dont' Get Ahead, But Gutsy Girls Do
11. Comeback Moms: How to Leave Work, Raise Children, and Restart your Career even If you Haven't Had a Job in Years
12. The One Minute Millionaire
13. Talking From 9 to 5
14. Soloing: Realizing Your Life's Ambitions
15. 101 Best Home Based Businesses for Women: Everything You Need to Know About Getting Started on the Road To Success
16. Work With Passion: How to Do What You Love for a Living. Revised and Expanded
17. Fail-Proof Your Business: Beat the Odds and be Successful
18. Confidence: How Winning Streaks and Losing Streaks Begin and End
19. Women Don't Ask: Negotiation and the Gender Divide
20. Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen
21. Start Small, Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business
22. Rewired, Rehired or Retired: A Global Guide for the Experienced Worker
23. The Martha Rules: 10 essentials for achieving success as you start, build or manage a business
24. The Essentials of Entrepreneurship: What it takes to create Successful Enterprises
25. Net Ready: Strategies for Success in the E-conomy
26. The Promotable Woman
27. Leave The Office Earlier: The Productivity Pro shows you how to do more in less time and feel great about it
28. The Work At Home Balancing Act: The professional resource guide for managing yourself, your work, and your family at home
29. Secrets of Six-Figure Women
Re: Internet Marketing is the best business in the world
- Watch out for the video of this post in the next two weeks
Re: New McDonalds McCafe concept...
- When it comes to Japanese service and quality control, I tend to take it for granted... until I return to Britain!
Mind you, when it comes to cafes... You can't beat a good old British tea shop!
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: Stan Prokop, Canadian Business Financing
February 2012 Top 100 Leadership Experts to Follow on Twitter
Please Stop Calling it Coaching!
Measuring the Quality of Your Hires
The fine line 
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Why Small Businesses Don't Survive
Improve E-mail: Avoid the Quicksand
Life is a Balancing Act!
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.