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A Marketing Approach To Assess Training

Guest post by: Dr. Fathi El-Nadi

Article Overview: Imagine that you have been asked to implement a new enterprise-wide training program to ensure that each employee masters a new skill and can successfully demonstrate competency within a month. Maybe you have five employees, maybe you have 50,000, but the idea is that all employees have to master the skill. Would you ignore data that told you which employees knew the information already? What about data that told you how your employees learned most efficiently? How about data that told you what to change about your current learning programs to make them more effective? Of course you wouldn't, you would welcome this information with open arms. Without this information, your training program will never achieve its full value.

A Marketing Approach To Assess Training

No organization can afford to take a hit-or-miss approach to training. And no organization can afford training that doesn't pay off for the business.
Oracle Corp., the world's largest enterprise software company, was searching for a way to enhance the reach of its certification program and increase the value of the curriculum offered at its 125 Oracle University Training Centers located around the world. Oracle sought to analyze options and develop a customized, technology-enabled testing solution.

"We were able to more broadly link our certification training with Internet-based testing solutions to measure the impact of the training and to expand the value and reach of our certification programs," said John Hall, senior vice president, Oracle University. "We wanted to maximize the learning experience for Oracle candidates, and in order to qualify and quantify the effectiveness of a learning strategy, effective assessment must be in place."

Because of the implementation of the new testing solution, Oracle University's learning system has unparalleled efficiency and scalability. Assessment results are instantly available to the instructor and give the learner immediate feedback, verifying knowledge and competency levels or pinpointing additional training and development needs.

Testing and assessment are keys to providing the information needed to build and sustain learning initiatives. Testing and assessment are absolutely integral to the learning process—just as content development, instructional design and methods of delivery are integral. The proper use of testing and assessment vehicles—prior to learning, throughout learning and after learning takes place—will give you the means to provide standards of consistency, achieve accountability and ensure that your organization gains value from training investments.

Well-designed and well-integrated testing and assessment strategies provide very real benefits to the learner, the instructor and the sponsoring organization. Training empowers workers. Testing and assessment empower training. It is a fundamental law of learning: People want to know that they have accomplished a task, that they have achieved the objective of the training. Every person needs to know what is expected of him, what abilities are needed to be successful on the job. And employees must know that they will be held accountable to these expectations. Good tests, based on consistent standards, provide one objective measurement of the skills and knowledge of the individuals who take them. Employees can return to their jobs with the added skills, increased morale and the knowledge that their employers value them enough to invest in their development.

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