The impact of the managers becoming too busy to coach their teams is more evident in all the front line jobs that have direct contact with the customers. It becomes worse still in service organizations that build their glory on how they can 'pamper' their customers.
Due to the lack of continuous training and coaching, the sales people find themselves driven by escalating bottom lines and very tight deadlines to cope with organizational expectations of them.
Consequently, sales teams become too result oriented to the extent that they may neglect some of their organizations' business codes and ethics in dealing with their customers. They may rush customer to take a buying decision of the products and/or services without spending enough time identifying their needs, and helping them get what they really need not what the salesperson want them to have. Naturally, a skills and competencies gap between current and expected performance levels exists.
Training departments became unable to close this gap fast enough, nor to cope with the in-house training demands restricted by inflexible deadlines. New methods of training had to be developed in order to satisfy the increasing on-going demand on coaching the field teams. Complementary training activities to the training departments had to be initiated, and new training modules as well. Modules that address marketing and sales people behavior, being both efficient and effective, and consume less time than the traditional classroom training.
Companies like Cisco came up with technological solutions for the problem. Being the biggest networking company in the world with 77 acquisitions since 1999, more than 51,000 employees including 16,000 engineers operating in 117 countries with one third of the world population, coordinated coaching for this enormous number of employees becomes almost impossible.
Strategic alliance with an advanced E-training provider becomes a feasible solution, a training provider who can tailor sales interactive coaching models that are built around integrated complementary classroom and distance activities. Experts all over the world can deliver these modules in classes nearer to Cisco operations in 15 different languages, followed by telephone coaching sessions that reinforce the skills and competencies taught in class. Cisco ally in this is Richardson, an American training organization with a customer driven culture that demonstrates the same values and business ethics of Cisco.
A new trend is being developed by these two companies which I believe is going soon to be copied by other organizations, especially that the outcome is measurable.
-1Posted By Dr. Fathi El-Nadi to Dr. Fathi El-Nadi: Management and Human Resources consultant at 1/04/2007 02:13:00 PM
New Trends In HR Development - To learn more about this author, visit Dr. Fathi El-Nadi's Website.
Like this article? Share it with your friends
|
|
Dr. Fathi El-Nadi
(Visit Dr. Fathi's Website)
Certified Crosby College TQM Instructor;
Management & HR Development Senior
Consultant to a number of Egyptian & Arab
enterprises across the Middle East. -
Rated by The Society for Human Resources
Management (SHRM) as Senior HR
Professional due to his significant
contributions to prominent Multinationals
in the US, The Gulf, and Egypt. - Had held
senior Management, HR, and Training
positions in SOM, Johnson Wax, General
Motors, and Bristol Myers Squibb. -
Currently teaching Management, HR,
Strategic Management, and OB at a member
of prominent private universities in
Egypt. - Management & HR Development
consultant to USAID, CIDA, DANIDA & IFC on
development projects in Egypt. -
Professor, Strategic Management & HR
Development (The Arab Academy for Science
& Technology / AUC) - Consultant & Member,
The National Committee for Faculty &
Leadership Development Project (FLDP), a 7
year World Bank Funded project to enhance
the quality of Higher Education in Egypt.
- Consultant to a number of Egyptian State
universities on Strategic Planning &
Quality Improvement projects.
|
|
 |
|
|
Dr. Fathi El-Nadi's
Complete
List Of
Human-Resources
Articles
|
|
|
If you enjoyed this article, get Dr. Fathi El-Nadi's Complete List of Human-Resources Articles For FREE!
|
| |
|
|
|