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The Article that became the Book: Tips for gaining Quick and Effective Knowledge using Breadth and Depth

The Article that became the Book: Tips for gaining Quick and Effective Knowledge using Breadth and Depth

During my years of graduate school I had to do a lot of reading. I discovered something important. For most academic books there was also an article that described the same research. For instance, Robert Putnam's book about social capital "Bowling Alone" started as an article...as do most. It is research first, then an article, then a book that explains the research further. My favorite books I encountered in grad school were those large edited ones that included a number of articles from different authors in the field. These articles tended to sum up their books quite effectively. So, from that point of discovery forward I started to seek to read more articles and less books. The Harvard Business Review is a good example of a source for you to get the necessary information or theory from a number of different books. Each article in their innovation issue for instance represents the significant findings that the various books would explicate. You can become a more interdisciplinary expert on innovation by reading this one issue of many articles than just one of the specific books. I figured that getting to the essence of it 10 different times through reading the 10 different articles in the Harvard Business Review would allow me to innovate myself better than devoting the same amount of time to just one book. Breadth first, then depth for me. Sometimes though through experiencing this breadth of new knowledge you may find a very relevant and intriguing article that you want to go deep on and actually read the book. So my tip is this...seek out the article first, read a bunch of articles, then read a book if the article is very relevant to you.





The Article that became the Book Tips for gaining Quick and Effective Knowledge using Breadth and Depth - To learn more about this author, visit Darin Eich's Website.

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George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Cheryl Matthynssens

Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com

- Visit Cheryl Matthynssens's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website


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Darin Eich
(Visit Darin's Website) Dr. Darin Eich helps groups and people learn how to become themselves, find and live their strengths, and become more innovative people and leaders. He is a professional speaker, consultant, educator, facilitator, motivator, and brainstormer. He is a founder of many organizations including InnovateYourself.com, ProgramInnovation.com, CollegeMotivation.com, ThroughCollege.com, and BrainReactions, a professional brainstorming and innovation services company. Darin does a wide variety of projects ranging from speaking to helping institutions develop leadership programs and retreats to facilitating professional brainstorm innovation sessions for some of the most innovative Fortune 500 companies. Darin has been a graduate student at the College of William and Mary, University of Maryland, and earned his Ph.D. at the University of Wisconsin. Darin has authored a variety of leadership development publications and is finishing his leadership development doctoral dissertation detailing his research-based theory of high quality leadership programs. You can contact Darin at darin@innovateyourself.com or visit InnovateYourself.com.

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