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Should I Decide with My Head or My Gut?

Written by: Richard Martin

Article Overview: We can safely say that humans are decision making animals. However, just because we are constantly making decisions doesn’t mean that these decisions are necessarily rational. In fact, most of our decisions are not rational. They are made on the spur of the moment out of habit or, in more extreme circumstances, intuitively or instinctively. Intuition is essential in crises and emergencies, whereas a more deliberate approach is needed when time and circumstances permit. This article provides some rules of thumb to follow in rapid decision making

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Should I Decide with My Head or My Gut?

What is intuition? Simply put, intuition is when we know something or know what to do without necessarily knowing why. What to do just comes to us in a flash of insight. Some intuitions are instinctive. For instance, if someone starts running after you with an ax, you will most likely have the instinctive (and intuitive) response of either defending yourself or running away. Moreover, your reaction would be highly rational.

Other intuitions are the result of years of training and knowledge building. Police officers, firefighters, military leaders, emergency medical care providers, airline pilots and many others spend years in learning and honing their skills in order to react in an instant with the optimal solution. In fact, society expects these people to make high quality intuitive decisions quickly and with resolve.

A surgeon with many years’ experience in the operating room has much better intuition than a neophyte. The same goes for a highly experienced fire captain. In his bestseller Blink, Malcolm Gladwell describes how a veteran firefighter was able to “sense” a change in situation and order all of his crew out of a house just before it collapsed. This individual was unable to identify the steps in his decision. He just “knew” that it was time to get out.

The same goes for experienced leaders and executives in all walks of life. After years of commanding and leading a variety of soldiers in all kinds of circumstances as a military officer, I could sense when someone was being honest with me or lying. I could also see when a young NCO or officer had potential for rapid promotion. It was the same for many of my colleagues. With that level of human experience, you can just tell if someone “has it” or doesn’t, and no amount of rational deliberation with convince you otherwise.

It is critical to understand, however, that not all intuitive decisions are equal. The problem with intuition is that it can be wrong, sometimes very wrong. For instance, I’m not a surgeon, so my intuition about where and how to cut to start an operation is worthless. On the other hand, a general practitioner, while not trained in the manner, would have at least a reasonable intuition given prior medical and physiological knowledge. By extension, some situations are so novel, that intuition is also next to useless and can even be counterproductive. In that case, deliberate decision making is needed in order to think through the factors impinging on the decision and to ensure that a variety of courses of action are considered.

The key is to know when to follow your intuition and when to adopt a more deliberate and rational approach. In general, the following situations are more amenable to intuitive decision making: during emergencies requiring an immediate response in order to save lives;
when there are direct threats to physical safety; when a group has grown lethargic and overly reactive in the face of danger or risk and requires inspirational leadership to change the situation.

Just about all other situations have enough time built in to them to allow at least some level of deliberate, and deliberative, decision making. It is often wise to involve outside experts and to form an advisory team when faced with novel situations that will require imagination and resolve to turn around. Ironically, intuition can play a role in deliberate decision making because it is often useful for generating insight and innovative solutions.

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Article Tags: airline pilots, blink malcolm gladwell, deliberation, emergency medical care, fire captain, human experience, intu, intuitions, intuitive decisions, intuitive response, malcolm gladwell, medical care providers, military leaders, military officer, nco, operating room, optimal solution, rapid promotion, veteran firefighter, walks of life

About the Author: Richard Martin
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Richard Martin is the founder and president of Alcera Consulting Inc. He helps leaders and organizations to thrive in the face of rapid change, risk, and uncertainty. He is known for his intellectual breadth, communication skills, and the ability to discern patterns and trends with insight and discernment. He has led multicultural and multinational teams and projects on a number of continents. He consults for both public and private sector organizations. He also speaks, teaches and writes on a variety of topics such as crisis management, leadership, planning, adaptability, resilience, and performance.

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