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How to Give and Receive Excellent Feedback

How to Give and Receive Excellent Feedback

What is Feedback?

"Feedback is any communication that gives a person information about some aspect of BEHAVIOUR and its AFFECT on you." (Miller 1976)


It is not limited to the workplace or to job activities. When you tell someone sitting behind you at the cinema that their talking is bothering you, you are providing feedback. Feedback can be VERBAL or NON-VERBAL.

You can provide feedback face-to-face or on the phone. You can also give feedback in written form, such as in a report, memo or letter. The important thing is that it should be done in a POSITIVE way, and should not be too personal. Try to concentrate on the BEHAVIOUR rather than the person.

Giving Feedback

• Consider the value of the feedback before it to the receiver. For whose benefit is the information? Check that the receiver is open to it.

• Focus on the behaviour, rather than the person. It is more helpful to describe what a person does, rather than make comments about what s/he is.

• Offer a description of what you observed, rather than a judgement which evaluates it in terms of right or wrong.

• Be specific and offer examples. If the feedback is too general it will leave the receiver unclear about what to change.

• Ensure the person knows the impact of the behaviour on you.

• Be prepared to provide a perception of what you consider could have been an alternative action.

• Focus on behaviour that can be changed, not on things, which can’t.

• Encourage the recipient to check the feedback out with other people.





Receiving Feedback

• Be specific when asking for feedback in describing the behaviours you want feedback on

• Listen with an open mind. Whether you agree with comments or not, remember that in the eyes of the giver it is reality and, as such, it is as valid as your own perception

• Don’t attempt to defend or explain your actions. Your job as receiver is to do your best to gather and understand the information. Only use explanations if they are a sincere attempt to gather information – see below

• Ask questions – these may be for clarification, further information or specific examples ie This is what I was trying to do. How else could I have done it?

• Ask others for their views, not as a means of deflecting unwelcome comments, but to gain a broader picture of an incident or behaviour


• Ask for suggestions, when appropriate, or for alternative actions and changes that could be made


• End with feasible and actionable changes which you believe you can carry out

• Act upon them!



Quality feedback should contain the following:

• What you notice in terms of what you SEE, HEAR and FEEL
• What the IMPACT was for you of that person’s actions
• What the person might like to CHANGE
• What would be HELPFUL if the feedback had been for you

 Chartwell Coaching 2003





How to Give and Receive Excellent Feedback - To learn more about this author, visit Zoe Dawes's Website.

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Evan Carmichael
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David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website


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About The Author


Zoe Dawes
(Visit Zoe's Website) I am a business owner and leadership coach, specialising in inspiring you to fulfil your potential and exceed your own expectations in all areas of life. For more information visit my website www.chartwellcoaching.co.uk. Call 01524 784343 to discover how you can find your passion and become the successful person you know you truly are!

Zoe Dawes is a Bronze author on EvanCarmichael.com
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