Book Review - A Whole New Mind by Dan Pink
Book Review - A Whole New Mind by Dan Pink
He asserts that just as our societies and economies moved from agriculture to industrial to information ages, we are now poised on the next transition - to the conceptual age. In the past 50 years or so, he explains how our schools and workplaces honed and rewarded those with strong analytic skills and those adept at creating and manipulating functional technologies. Mr. Pink shows us how these are no longer enough and that there are six “senses” that need to be honed to win in a more complex and global environment: design, story, symphony, empathy, play and meaning. If you doubt this, witness the ridiculous success of the ipod and iphone. Fortunately, he gives us more than theory; he tells stories about each of these six topics, provides exercises, and suggests additional reading to help us hone them.
Dan Pink is a best-selling author [Free Agent Nation, 2001] and was a chief speechwriter for former vice-president Al Gore.
(c) 2008 BlueSevenPartners.com
Book Review A Whole New Mind by Dan Pink - To learn more about this author, visit Michael Schutzler's Website.
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This is a fun yet profound read that you can easily finish on a cross-country flight and that you will probably not forget. It will deeply interest most people faced with challenges in leading a growing organization. The author’s main premise is that the forces of “automation, abundance, and asia” have combined to make speed to market, efficient production, and technical prowess mere table stakes in a global marketplace. Left brain prowess is not enough - you need to also sharpen your right brain.
He asserts that just as our societies and economies moved from agriculture to industrial to information ages, we are now poised on the next transition - to the conceptual age. In the past 50 years or so, he explains how our schools and workplaces honed and rewarded those with strong analytic skills and those adept at creating and manipulating functional technologies. Mr. Pink shows us how these are no longer enough and that there are six “senses” that need to be honed to win in a more complex and global environment: design, story, symphony, empathy, play and meaning. If you doubt this, witness the ridiculous success of the ipod and iphone. Fortunately, he gives us more than theory; he tells stories about each of these six topics, provides exercises, and suggests additional reading to help us hone them.
Dan Pink is a best-selling author [Free Agent Nation, 2001] and was a chief speechwriter for former vice-president Al Gore.
(c) 2008 BlueSevenPartners.com
Book Review A Whole New Mind by Dan Pink - To learn more about this author, visit Michael Schutzler's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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