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Active Listening: A Critical Success Factor

Written by: Kim Freedman

Article Overview: In management and sales, active listening is a critical success factor. A focus on listening can lead to more effective teamwork, higher productivity, fewer conflicts and errors, enhanced innovation and problem-solving, improved recruiting and retention, superior customer relations and more. As authors on leadership development have noted through the years, listening is not just a nice thing to do, it’s essential!

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Active Listening: A Critical Success Factor

Studies have shown that most managers spend between 60 to 80 percent of their workday communicating with other people on the telephone, in meetings, and in casual conversations. Assuming we listen as much as we speak, which is a pretty big assumption, we spend a good portion of our day in listening mode.

Are you a good listener? Before you answer, check to see if you recognize yourself in any of the following scenarios:

• While the other person is talking, I’m formulating my response.
• I sometimes wish that the other person would hurry up and ‘spit it out’ so I can get back to what I was doing.
• I often interrupt people with my advice, insights, and solutions before they have finished speaking.
• While someone else is speaking, I multitask by checking email, texting, or answering the phone.
• In conversations, I usually talk more than the other person talks.
• I often get bored and daydream instead of listening.

Sound familiar? In all of these scenarios, you might be hearing the words the other person is saying, but your attention is squarely on you. If you are listening at all, you are listening to your internal dialogue. You might engage in the conversation, but you do so to offer advice or tell your own stories.

Listening is more than hearing. Hearing occurs when your ears pick up sound waves and transmit them from the eardrum to the brain. For example, you may be conscious of the sound of speech coming from the radio, surrounding you in a crowded restaurant, or penetrating through your office wall, but you are not really listening to any of it. Hearing is passive, whereas listening is an active process of assigning meaning to what you hear and responding to both the verbal and non-verbal messages being sent. Active listening is acting on what you hear.

When actively listening, you are:
• Not talking, to others or yourself. You can’t listen if you are talking.
• Trying to understand the other person’s point of view.
• Not voting. Active listeners are open, non-judgmental, curious, and affirming.
• Looking, acting, and being genuinely interested in what the other person is saying.
• Observing non-verbal behavior so that you can better interpret the message.
• Listening between the words for explicit and implicit meaning.
• Ensuring your understanding through rephrasing, effective questioning, and clarifying.

It’s not very realistic to listen at this deep level 100 percent of the time. And, in all honesty, not every business conversation requires active listening. But, some conversations demand it. Think of the potential advantages of active listening when negotiating with a client, attempting to resolve a conflict, or when coaching a team member. Active listening can dramatically improve your ability to build trust and to influence others. Dean Rusk, the U.S. Secretary of State under Presidents Kennedy and Johnson, said “One of the best ways to persuade others is with your ears—by listening to them.”

A few people are naturally gifted listeners. And, then there are the rest of us. Active listening is a skill that can be learned and developed with practice. Here are some tips for sharpening your listening skills.

Develop your curiosity. If you remain curious, you are more likely to ask open-ended questions and really listen to the answers.

Pay attention to your listening. Increasing your awareness of your own internal dialogue will help you to self-manage and redirect your attention to the speaker. Also, replay recent conversations you’ve had and assess whether you listened well.

Seek feedback. Ask peers, employees, bosses, and others to assess your listening skills.

Work with a coach. Coaches can help you discover ways to listen better not only to those you work with, but also to yourself.

Listening better will reward you with an entirely new level of communication and problem-solving skills, for active listening requires the ability to see multiple points of view in any given situation.

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Home > Leadership > Kim Freedman > Active Listening A Critical Success Factor
Article Tags: active listening, assumption, brain, casual conversations, eardrum, ears, good listener, insights, internal dialogue, listeners, listening is an active process, person talks, point of view, radio, scenarios, sound waves, texting, verbal messages, workday

About the Author: Kim Freedman
RSS for Kim's articles - Visit Kim's website

Kim Freedman, President of Catalyst Leadership Coaching, LLC, works with business leaders who want to stop fighting fires and start empowering and engaging their team members. She also works with career-minded women who want it all - the 'big' job and a fulfilling life outside of work. Kim's tool box includes coaching, training, assessments, and mentoring. Visit Catalyst Leadership Coaching to read Kim's blog and to sign up for her monthly newsletter - Momentum: Leading at Work and in Life. Please also visit and LIKE Kim's business fan page on Facebook.


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