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The One Word That Can Shift Your Thinking

Guest post by: Kim Freedman

Article Overview: Nothing stops initiative and innovation faster than “Yes, but….” Or, “We tried that before and it didn’t work.” You might as well say “No.” It’s not just about semantics. In fact, “Yes, but” may be the No. 1 phrase for killing personal hope, putting great ideas on ice and threatening innovation in organizations. The words we use reflect our thinking. Are your words positive and expansive or negative and restrictive? Try using the phrase 'yes, and' to shift your thinking and see new possibilities.

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The One Word That Can Shift Your Thinking

Nothing stops initiative and innovation faster than “Yes, but….” Or, “We tried that before and it didn’t work.” You might as well say “No.”

It’s not just about semantics. In fact, “Yes, but” may be the No. 1 phrase for killing personal hope, putting great ideas on ice and threatening innovation in organizations.

Take Pat, for example. Pat just found out that his position in the real estate division of a large financial services company is being eliminated. Fortunately, he has 60 days to look for an open position within the company before accepting the severance package. He learns of an open position in the company’s prestigious new-product research team. He’s been successful in the real estate division, but never really fulfilled. What he really loves is the charge he gets brainstorming new ideas and researching their viability.

Pat is excited to apply for the position—initially, then during a conversation with a friend, he says, “Yeah, I’d be great for that team, but you have to know someone to get named.” After the call, he finds himself increasingly discouraged.

Will he get the position? At this rate, he won’t even apply.

Luckily, Pat’s coach points out his self-defeating self-talk and suggests a simple fix.

“Yeah,” Pat says again, “I’d be great, and it’s hard to get on the new-products team if you don’t know someone, but I’m going to give it a shot.” Catching himself again, he says, “And I’m going to give it a shot.”

He works hard on his résumé, even proposes a potential product line for the team to consider, and shows up impeccably for his interview. Pat doesn’t get the position, and that’s okay because in the process he’s become clearer about his career goals. He’s inspired to take some classes and to develop his network of contacts, thus making his success more likely in the future.

And Thinking



And is powerful. And unites opposites, opens up opportunity, creates possibilities that weren’t evident before. Couple and with yes, and you have a winning combination. Here are a few more examples.



Yes, and opens up possibility.

Yes, I wake up many mornings with ideas for new inventions, but I’m an accountant. I can’t quit my job.

Yes, I have lots of ideas for inventions, and as an accountant I’ve handled my money well. Next month I’m building a prototype of my most promising idea.



Yes, and invites cooperation.

Yes, I’d love to telecommute, but my boss doesn’t trust anyone and would never go for it.

Yes, I’d love to work from home, and my boss has trouble trusting his employees. I’ll develop a proposal showing him the benefits of telecommuting and suggest that we try it for a month.



Yes, and encourages creativity.

Yeah, I’d love to move, but I can’t sell my house in this market.

Yeah, I want to move, and the market is challenging. So I’m looking for someone to rent my house for the next couple of years.



Try it on. Every time you hear yourself say, “Yes, but,” change it to “yes, and.” In that moment, you’re breaking the habit of closed thinking. The more you do it, the more open your thinking will become. As with any habit, it takes time to break. And it’s worth it.

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Home > Leadership > Kim Freedman > The One Word That Can Shift Your Thinking >
Article Tags: hope, initiative, innovation, one word, possibilities, selfdefeating, selftalk, semantics, words and thoughts

About the Author: Kim Freedman
RSS for Kim's articles - Visit Kim's website

Kim Freedman, President of Catalyst Leadership Coaching, LLC, works with business leaders who want to stop fighting fires and start empowering and engaging their team members. She also works with career-minded women who want it all - the 'big' job and a fulfilling life outside of work. Kim's tool box includes coaching, training, assessments, and mentoring. Visit Catalyst Leadership Coaching to read Kim's blog and to sign up for her monthly newsletter - Momentum: Leading at Work and in Life. Please also visit and LIKE Kim's business fan page on Facebook.


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More from Kim Freedman
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