Be Memorable in the Sea of Drones

“Enjoy every minute. There’s plenty of time to be dead.”
A. Whitney Brown, writer, actor, comedian

I was in Toronto for the day on business recently. Between meetings near the Metro Convention Centre, I went outside for some air. The smells of barbecuing sausage wafted out from nearby vendors, tempting me. Then I passed one of those sinful
“chunky chip trucks” parked on Front Street - “Bozo’s Tavern”, what a name. The chips smelled SO good, I couldn’t resist. I caved in and stopped. I’m glad I did.

The Chip Truck Fry Guy greeted me with a HUGE grin.
“What can I get ya fella?!”
“How big are your fry servings?” I asked nervously, not wanting a boat-load of them.
“Here they are: small, large and JUMBO!” he said, holding the containers. Again with his big grin.
“Large would be good,” I mumbled with a twinge of guilt.
“Coming right up!” he said enthusiastically as he hustled over to get my order going.

This just guys LOVES what he does I thought.

As he put my hot dog on the grill, he saw my cast. “Hey, what happened to yer’ leg!”
I told him the brief story. “Soccer injury… Achilles tendon tear...”
“Soccer?!” Huge laugh. “Oh #$%@ those tendons can go just like THAT at your age,” as he snapped his fingers with disturbing punctuation.

“Did he have to be THAT honest about it?” I smiled to myself.

“Surgery?” he asked while shaking the fry basket in the oil I was about to consume.
“No, thank goodness. Just a partial tear,” I responded.
“Boy you’re lucky. Don’t want them surgeons to let loose on you. Just like auto mechanics, those guys. Little snip here, take this or that out. And if it doesn’t work ‘oh well’ they say. ‘OH WELL’ my @#$, that’s my leg!” he exclaimed. Another huge grin.

While I waited I watched him in action, joking with other customers. He called me over when it was ready.
“There ya go buddy!” He said, almost like he was presenting me with a work of art.

He asked me if I needed other napkins or a cover for the fries to keep them hot. Then he sent me off with another huge grin and a side wink as he waved back to a very attractive customer of his walking by.”

Wow. Who knew? The Chip Truck Fry Guy loved what he does. AND HE SHOWED IT.

Now I wasn’t planning on signing up to be this guy’s buddy when I caved in to my chip craving. But you know what? I left almost wanting to be.

He broke just about every customer service rule in the book - sharing potentially offensive opinions about my leg and surgeons, flirting with women, swearing multiple times (gasp!) – AND I loved every minute of it. I was simply wrapped up in the sheer fun he was having.

In the sea of chip trucks that will arrive this summer, I can guarantee you I’ll be looking for “Bozo’s Tavern”. I’m no fool.

Coaching Fieldwork

Internet aside, at the end of the day, people buy from people. Whether you’re selling chips or microchips or just a good idea, the relationship is king. In the grey sea of drones doing business out there, a little personality makes all the difference.

So, ask yourself: What sparkle do YOU bring to the table?

By Jamie Broughton of Footprint Leadership. If you're ready to build a stellar business and career without working harder than you already are, get your complimentary Leadership Springboard Workbook and tips now at http://www.footprintleadership.com/corporate/resources/workbook_ezine.html


Be Memorable in the Sea of Drones - To learn more about this author, visit Jamie Broughton's Website.

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