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Environmental Awareness

Environmental Awareness

In some cases it was an extremely proactive approach, which required a degree of effort and time.  For example, the restaurant chain that was negotiating with it’s suppliers to provide produce in recyclable packaging and had built the latest restaurant with a water purification unit so that the water used to clean the vegetables was purified and then used to flush the toilets.  It is true that these steps have a cost, in the short-term at least.

Others simply have a commitment to using recyclable material and separating their waste so that it can be recycled.  In one case, there was a committee of volunteer staff members who looked for ways to improve the commitment the company had to recycling and environmental sustainability.

I was impressed in a recent visit to Australia when I was on a train leaving the city.  There were a lot of school children on their way home, also on the train.  One group of teenagers were eating a takeaway.  When they finished, one of the group collected the waste from everyone and when the train stopped at the next station, he ran off the train and threw the waste into a bin and then ran back to the train before the doors closed.

I commented to my friend that this was not typical behaviour that I see of teenagers in other parts of the world.  He said that the Australian Government had done a lot of work in educating the public about the need to recycle and keep Australia clean.  They had achieved the right behaviour through raising awareness and education.

As leaders our role is to educate people and raise their awareness.  Our job is to provide them with the means to behave responsibly.  It does not have to be costly and it can reap benefits. 

Let us take the business point of view.  Businesses want customers, to attract and retain staff, to have engaged staff and to make a profit! 

Customers - We know that the consumer is keen to deal with organizations that are more environmentally aware. 

Attract and retain staff - A recent survey showed that 80% of graduates want a job that has a positive impact on the environment, and 92% would choose to work for an environmentally friendly company.

Engaged Staff – Increasing environmental awareness and sustainability is an ideal opportunity to engage people, and allow them to influence the business in a practical and safe manner.

Profit - I am always amazed at how little things make such a big difference.  Simply changing light bulbs, turning off items when not being used, etc. can add money directly to the bottom line. 

People need to be educated and/or engaged in ways of saving the environment and money, as opposed to enforcing rules and regulations.  The long-term impact will be phenomenal if we learn this approach.

Paul Bridle
Leadership Methodologist





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Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website


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Paul Bridle
(Visit Paul's Website) Paul is a Leadership Methodologist. For almost two decades he has studied effective organizations and the people that lead them. As a result of his research around the world, he is called upon to assist both private as well as public organizations by acting as an advisor or consultant on a range of projects relating to management and leadership issues or development. Paul is a Faculty Member of the Institute of Management Studies, Fellow of the Institute of Business Consulting, Fellow of the Professional Speaker Association and a Certified Speaking Professional. Paul was also voted 12th in The Top 30 Most Influential Leadership Gurus in the World in 2007 & 2008 for his contribution to Leadership development. International Business Speaker, Author, Facilitator, Advisor and Consultant

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