---

Guest post by: Paul Bridle Become an Author

Tweet

---

---

I visited a restaurant chain in South Africa as part of a documentary we are putting together on high performing organizations. The company is Primi World of restaurants and hotels.

One of the philosophies behind Primi is that people are the core to their business and the importance of having people engaged, passionate and full of energy. They have adopted various slogans and words to emphasize their philosophy. One of them is “Work is Love made Visible’. The company believes that if they do everything with “love” it makes the whole customer experience better and makes their lives better as well.

The quote comes from a Lebanese man in the 1920 who was living in New York. The full quote reads:

“Work is love made visible. And if you cannot work with love but only with distaste, it is better that you should leave your work and sit at the gate of the temple and take alms of those who work with joy.” Kahlil Gibran

As leaders, it is our job to help people understand the need for passion in what they do. Without that passion, the work becomes a chore, it becomes something that is hard to achieve and it becomes an uphill struggle. However, when we find our ability to love what we do, our work becomes a demonstration of our love; the work is love made visible.

In Primi, I interviewed staff at all levels, in a number of locations and asked them about their work. The common answers to why they enjoyed working for Primi were, because of the energy, the vibe and the confidence it gives them.

‘Work is love made visible’ is a frame of mind that centers around what you bring to your work rather than what you take from it. It creates a sense of purpose and desire that raises everything around it. In other words, it improves quality, improves service delivery, increases productivity and of course all of this makes for a profitable business. The difference is the effort comes from within rather than from an external force pushing for improvements.

A leader needs to ask : Is my work an example of my love for what I do?
Are my actions a demonstration of how much I enjoy the work I do?
Do my people feel the passion I have for what we are trying to achieve?
If you can’t be an example of your work being your love made visible, then you can’t expect it of others.

So, assuming that you answer yes to the above questions, then how do you encourage others to see their work and be an example of their love for doing what they do?

Now I can hear the comments from people about this already. “The work my people have to do is not something that they can love. It is mundane, it is repetitive and it is not something anyone enjoys doing.” Yes, I understand that is often the case; but consider what we are saying.

It isn’t about love the work you do. The expression is, ‘Work is love made visible’. The work when achieved is an example of your love. You may not like changing your babies nappy, but you do it with love for the baby. You may not like making your children's sandwiches for school but the love for your child ensures that the sandwich is made well. Your love for your children enables you to do things that you don’t enjoy doing, with love and a passion.

That subtle difference is what we are referring to. So the questions are:

Do you encourage your people to find something they can love that will be reflected in their work?
Do you help them discover what they can love that will inspire them to do what they do with love?
Where can they find the love they need to make their work an example of the love they have and how can you facilitate that?
Primi was a wonderful example of an organization that managed to do that with their people at every level. The results were: energized people and a wonderful customer experience.

May you always produce work that is a manifestation of the love you have within you.

Paul Bridle
Leadership Methodologist
May 2008

Related Articles

  Took my Time
  EXPRESS YOUR LOVE!
  Stop Selling Start Positioning How Marketing Pros Thrive in the Best and Worst of Times
  What is love?
  Lesson #3: Put Yourself in Your Customers’ Shoes
  Ten Strategic Tips on How To Achieve High Visibility In Your Target Market From Your Strategic Thinking Business Coach
  Marketing With Love?
  What Do Leaders And Winter Have In Common?
  "I Don't Deserve to be Loved"
  How To Make A Fortune With A Love Story
  BE IN LOVE
  Do What You Love
  Fathers Day Insight
  How to Determine Your Life’s Work
  The Top Ten Customer Service Tips
  LEADER REDEFINE SUCCESS.
  Is Your Definition of Love a Mismatch with Your S.O.?
  "What Are They Thinking About Me?"
  The Power of Love
  Speak to Me of Love

Related Forum Posts

Re: Success - It's not always what you see.
Re: A little SEO humor
Books for Women Entrepreneurs
Re: Greetings fellow entrepreneurs
Re: Quote of the Day - “You have to find something that you love

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

4 MEDITATIONS ON BRAND

Why Small Businesses Don't Survive

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.