Tweet

Culture Change Begins with Desired Results

Guest post by: Dr. Maynard Brusman

Article Overview: To accelerate a change in the culture, start by defining the new results you wish to achieve.

Culture Change Begins with Desired Results

I was recently working with one of my San Francisco Bay Area executive coaching clients - a president in a Silicon Valley high tech company. We discussed how culture change begins with getting clarity on desired results.

My executive coaching client and I further discussed how the culture that got them to where they are won’t get them to where they want to be. I am coaching my client on how to change the company culture by beginning with the end in mind.

Change Begins with Desired Results

To accelerate a change in the culture, start by defining the new results you wish to achieve. Everyone in the organization needs to be focused on and aligned with the desired new outcomes. Culture changes one person at a time.

Your people must believe that these new results are obtainable. Only then can they change their thinking and actions — something that usually happens when they can verbalize their job descriptions in terms of how they contribute to successful outcomes.

For example, in a restaurant case study, one waiter stated: “My job is to achieve a 5.5 percent profit margin, and here’s how I do it. The faster I clean and set a table, the more people we seat per hour. The more people we seat, the greater our contribution. The greater our contribution, the better our margin. That’s what I do.”

This response is powerful, representing a cultural shift from a mere two months previously. During that time, the restaurant realized a 200 percent increase in profits.

When everyone buys into creating new results, you are accelerating the necessary cultural transition. It doesn’t happen easily. It requires dialogue, engagement, debate and leadership.

Your culture produces your results. If you need a change in results, then you need a change in culture. Your culture is always working, either for you or against you.

Are you working in a professional services firm or other organization where executive coaches provide leadership development to grow emotionally intelligent leaders? Does your organization provide executive coaching for leaders who need to change the culture? Enlightened leaders tap into their emotional intelligence and social intelligence skills to create a high performance culture.

One of the most powerful questions you can ask yourself is “Do I believe corporate culture produces desired results?” Emotionally intelligent and socially intelligent organizations provide executive coaching as part of their peak performance leadership development program.

Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help you create a culture where all employees are fully engaged. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.

Related Articles
  When to Change Your Corporate Culture
  Leadership 101 How an Effective Leader Creates A Innovative Culture
  Building your Leadership Culture for Today’s Business Climate
  Why real change after culture change initiatives often fail
  How to Harness the Power of Culture
  Create Leaders for Business Sustainability
  To Change or Not To Change
  You Get What You Reward
  How Corporate Culture Drives Engagement and Accountability
  Consciously Creating Culture
  Eight Excellent Cultural Values to Reward In Your Organization
  Increase Sales By Adopting Superman Or Superwoman Sales Beliefs
  Culture Creates Your Brand's First Impressions
  Seven Change Management Secrets to Creating a Winning Culture of Change
  Understanding the Need for Radical Change
  Community precedes culture change
  Organisational Culture - Will Over-Ride Education, Intelligence and Common Sense
  Swim Clear of the Compensation Undertow
  Why is a company culture so important
  Increase Productivity and Profitability by Simply Eliminating Gossip

Article Tags: change, corporate culture, culture change, executive coaching, leadership development



Related Forum Posts
English teachers learn Japanese as Interns - Yasunori, what about the many students that leave N. America to teach English in Japan. They may want to learn Japanese (maybe Business Japanese is a bit different) and the Japanese Business Culture.
HRPreneur - Hi everyone, I am new to the forum and I recently started my own Human Capital (HR) consulting firm called HRPreneur Inc. HRP focuses on making human capital a strategic differentiator for SME's. Below is a summary about HRP; Who We Are: HRP is a Human Capital consulting firm with 30 years of experience that becomes an extension of your company by providing a full array of services to help you create a highly engaged workforce focused on achieving strategic results in order to build a long lasting great company! Mission: HRP provides small and medium sized businesses a Strategic HR Business Partner to increase employee engagement, resulting in cost savings, increased productivity and results at an affordable rate! Vision: To inspire and warrant SME's reach their full competency! Cost Effectiveness: We provide over 30 years of experience at a fraction of the cost at a strategic executive HR business level You will save between 50% to 60% in costs per year on salary, bonus, benefits, training, office space alone We will provide you additional cost efficiencies through our services Services: • Strategic Human Resources Planning • Organizational Redesign • Change Management • Organizational Culture Development • Employee Engagement Programs • Leadership Assessment and Development • Compensation Design • Talent Acquisition • Assimilation and On-Boarding • Performance Management • Talent Management & Succession Planning • Human Resources Due Diligence • Human Resources Audit • Full Service HR Outsourcing
Re: Spellcheck? - [quote="TheAnonymousMan":2f894q6j]When discussing the majority of people I would definitely say that most people hit the "Change" or "Ignore" button without thinking too much about the correct spelling of a word. All bosses are concerned about is getting the report to the Directors meeting on time.[/quote:2f894q6j] That probably depends on what the "majority" are trying to accomplish. I have word set to alert me about misspellings and grammatical problems, so I fix most as I go. But I also add names etc to the dictionary because I get tired of seeing the red and green squiggles when I know the info is right. If you're only going to click "Change" or "Ignore" then why bother to take the time to use spell check????? Business people that I work for want the info compiled in a timely manner and they want it right - which is fine because that's the way I strive to do any project. Sending out a memo, letter, report etc with obvious spelling and grammatical mistakes makes the person and the company look bad as far as I'm concerned. Shri
Run a major competition - You beat me to the punch LoveInventions! I was just on my way to post this! The idea is simple: run a competition for a major prize to get people posting. In this case Darren put up a $729 Nikon DSLR up for grabs as the top prize. The winner was selected randomly and each post you wrote gave you another chance to win. [quote:1nc4sv0r]The Goal - the aim of the exercise was simple. To sign up new members to my forum and increase page views. My hope was to have a bumper month but also get new members signed up to have an ongoing impact on overall activity going forward.[/quote:1nc4sv0r] [quote:1nc4sv0r]Results: Traffic - Over the full month traffic was increased 66.7%.[/quote:1nc4sv0r] [quote:1nc4sv0r]Results: New Members - Recruiting new members to the forum was another goal of the competition. We’d had an influx in January of 1803 new sign ups as a result of a previous smaller competition but since had been around the 1200 per month. April however saw a boost in numbers by an extra 2823 members.[/quote:1nc4sv0r] [quote:1nc4sv0r]Results: Activity - Another bonus related to increased traffic is the increases in user activity on the forum. Here’s the increase in new ‘threads’ to the forum (up from the 1500’s to just over 4000 for the month). And here is the increase in new posts (up from 1400 per month to over 43000 for the month).[/quote:1nc4sv0r] [quote:1nc4sv0r] The Downside So far it’s sounding fairly rosy isn’t it. Increases in traffic, members, activity and even earning are all good. However there was two downsides. 1. Moderation Workload - I have an amazing team of moderators to DPS but the month of April was the hardest that they’ve ever worked. I totally underestimated the extra load upon them in setting up this competition. It has made me reconsider how I run future competitions. 2. Impact upon Quality of Reader Interaction - over all the increased activity of the site brought in some wonderful new members who are interacting on the site with genuine interaction. However a small number of new members were just there for the competition - even though I made it clear that spammy entries wouldn’t win. This impacted moderators workloads but also the overall morale on the site a little. I think we managed to contain it but again - next time I run a competition it’ll not be based upon post numbers but rather some sort of quality level of interaction.[/quote:1nc4sv0r] What do you guys think? Is it worth testing out? Considering we already give out over $1,000 in month prizes, what would be the ultimate prize that we award at the end of the competition?
Re: e-Commerce and e-Payment providers - Hi GT It is only fairly recently that people in South Africa have been able to get full use of Paypal as we were only able at one time to make payments but not receive them. Fortunately this has now changed. I have received money through Global X Change for one of the affiliate programs that I promote and have found them pretty good as the money is normally transferred directly into my bank account within 2-3 days and I have not had any problems with them. MichelleJ


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How To Be Happy at Work? Acknowledge Yourself

How to Find a Niche and Make Money Online

Igniting Your Unstoppable Business Destiny

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.