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Culture Change Begins with Desired Results



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High Tech vs. High Touch at Work - By Dr. Maynard Brusman

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I was recently working with one of my San Francisco Bay Area executive coaching clients - a president in a Silicon Valley high tech company. We discussed how culture change begins with getting clarity on desired results.

My executive coaching client and I further discussed how the culture that got them to where they are won’t get them to where they want to be. I am coaching my client on how to change the company culture by beginning with the end in mind.

Change Begins with Desired Results

To accelerate a change in the culture, start by defining the new results you wish to achieve. Everyone in the organization needs to be focused on and aligned with the desired new outcomes. Culture changes one person at a time.

Your people must believe that these new results are obtainable. Only then can they change their thinking and actions — something that usually happens when they can verbalize their job descriptions in terms of how they contribute to successful outcomes.

For example, in a restaurant case study, one waiter stated: “My job is to achieve a 5.5 percent profit margin, and here’s how I do it. The faster I clean and set a table, the more people we seat per hour. The more people we seat, the greater our contribution. The greater our contribution, the better our margin. That’s what I do.”

This response is powerful, representing a cultural shift from a mere two months previously. During that time, the restaurant realized a 200 percent increase in profits.

When everyone buys into creating new results, you are accelerating the necessary cultural transition. It doesn’t happen easily. It requires dialogue, engagement, debate and leadership.

Your culture produces your results. If you need a change in results, then you need a change in culture. Your culture is always working, either for you or against you.

Are you working in a professional services firm or other organization where executive coaches provide leadership development to grow emotionally intelligent leaders? Does your organization provide executive coaching for leaders who need to change the culture? Enlightened leaders tap into their emotional intelligence and social intelligence skills to create a high performance culture.

One of the most powerful questions you can ask yourself is “Do I believe corporate culture produces desired results?” Emotionally intelligent and socially intelligent organizations provide executive coaching as part of their peak performance leadership development program.

Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help you create a culture where all employees are fully engaged. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.


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Free PDF Download
High Tech vs. High Touch at Work - By Dr. Maynard Brusman

Name: Email:

About the Author: Dr. Maynard Brusman

RSS for Dr. Maynard's articles - Visit Dr. Maynard's website
Maynard is a consulting psychologist and personal, career and executive coach. He is the president of Working Resources, a leadership consulting, training and transformational coaching firm that develops people and organizations. We specialize in helping companies assess, select, coach, and retain top talent; leadership development; 360-degree feedback; emotional intelligence; competency modeling; succession management; career development and executive coaching. Maynard is an instructor with The College of Executive Coaching. He specializes in Executive Coaching with Attorneys. He is a highly sought-after speaker and workshop leader. He facilitates mission, values, and vision retreats. Maynard has been chosen as an expert to appear on radio and TV, MSNBC, CBS Health Watch and in the Marin Independent Journal, San Francisco Chronicle, Wall Street Journal and Fast Company magazine. The Society for Advancement of Consulting (SAC) has announced two rare "Board Approved" designations for Dr. Maynard Brusman in the specialties of Executive/Leadership Coaching and Trusted Advisor to Attorneys and Law Firms. This signifies that Dr. Maynard Brusman has provided validated evidence from clients of exceptional performance in this area of consulting, has adhered to the ethics pledge of the organization, and has performed at this level for a prolonged period. Dr. Maynard Brusman, Consulting Psychologist and Executive Coach, Box 471525 San Francisco, California 94147-1525, Tel: 415-546-1252, E-mail: mbrusman@workingresources.com, Web Site: http://www.workingresources.com
Subscribe to Working Resources Newsletter: http://www.workingresources.com
Visit Maynard's Blog: http://www.workingresourcesblog.com. Connect with me on these Social Media sites http://twitter.com/drbrusman, http://www.facebook.com/maynardbrusman, http://www.linkedin.com/in/maynardbrusman, http://www.youtube.com/user/maynardbrusman


Click here to visit Dr. Maynard's website.
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