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Leading with Why - Inspiring Passionate Followers

Guest post by: Dr. Maynard Brusman

Article Overview: What is the secret to creating successful businesses that marry passion, purpose and profits? Ignite peoples passions by clearly communicating what you believe and why.

Leading with Why - Inspiring Passionate Followers

Inspiring Passionate Followers

What is the secret to creating successful businesses that marry passion, purpose and profits? Ignite peoples passions by clearly communicating what you believe and why.



Leading with Why

There are as many different formulas for leadership development as there are brands of cereals at your local supermarket.

Leaders who want to succeed should clearly communicate what they believe and why they're so passionate about their cause, according to business consultant Simon Sinek, author of Start with Why: How Great Leaders Inspire Everyone to Take Action (Portfolio, 2010).

Most people know what they do and how they do it, Sinek says, but few communicate why they do what they do.

"People don't buy what you do; they buy into why you do it," he writes.

If you don't know and cannot communicate why you take specific actions, how can you expect employees to become loyal followers who support your mission? Great leaders inspire us when they connect with our hearts and emotions, says Sinek, who presents his ideas on TED TV .

Great leaders like Martin Luther King Jr. and Walt Disney always communicated their "why"-the reasons they acted, why they cared and their future hopes. Great business leaders follow suit:

• Herb Kelleher, founder of Southwest Airlines, believes air travel should be fun and accessible to everyone.

• Apple's Steve Wozniak believes everyone should have a computer and, along with Steve Jobs, set out to challenge established corporations' status quo.

• Walmart's Sam Walton believed all people should have access to low-cost goods.

• Starbucks' Howard Schultz wanted to create social experiences in cafés resembling those in Italy.

Are you working in a professional services firm or other organization where executive coaches provide leadership development to help develop inspiring leaders? Does your organization provide executive coaching to help leaders develop a more sustainable business? Enlightened leaders use their emotional intelligence and social intelligence skills to create purpose-driven workplace cultures.

One of the most powerful questions you can ask yourself is "Do I passionately communicate what I believe and why?" Emotionally intelligent and socially intelligent organizations provide executive coaching for collaborative leaders who are curious about creating enlightened businesses.

Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help you create a happy and prosperous business enterprise where everyone is fully engaged. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.

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Article Tags: conscious capitalism, emotional intelligence, enlighteend business, executive coaching, inspiring leadership



Related Forum Posts
Re: Success - I study success intently, and would like to share: Here's two excellent and nearly identical success-formulas from a couple of the world's masters. FIRST FORMULA: 1. Passionate Desire 2. Clear, Definite Purpose 3. Committed Decision 4. Take Action In Faith (Bonus Secret Sauce: 5. Repeat Consistently) I made a video about this, but am not allowed to link it yet. Google "Ryze Success Steps" for it. Oh, and this is Napoleon Hill's (Master Of Success Laws)'s Formula. SECOND FORMULA: 1. Passionate Desire 2. Understand It Is Already Done (Faith) 3. Relax & Allow It To Unfold (Go about your life calmly) This one is courtesy of Abraham-Hicks (inspiration for the movie The Secret). Hope that helps!
Re: $8 website turns into a million-dollar empire - I’ve read about this girl… Very Inspiring and motivational. Great Post for Newbies
Re: what brings tears to Your eyes ???? - absolutely . . . . We as Entrepreneurs, people who make things happen, have an obligation to "make a difference" in the world. We were given the gift of PEA personalities for a reason and it was not meant to be used for only our benefit . BY THE WAY.... PEA . . . Passionate, Enthusiastic, Assertive
Re: How to Promote a MLM Business? - I have to agree with several of the previous posts here. Having your own site so that you can get it ranked is a big one. Also, as stated above, using a "passive" recruiting style works really well. Leading by example, people will naturally want to follow you over time if you prove yourself a leader. Bottom line, if you are promoting your opportunity or products, you are losing sales. About 85% of the population hates to be sold. Promote YOU, build relationships and let the business fall in place after that. Bill
And the speakers for the Nov 1 event - Inspiring speakers will share their stories of launching, living and dreaming. Speakers include: Kathleen Matthews: Executive Vice President Global Communications and Public Affairs, Marriott International, Inc. and former award-winning producer, reporter and news anchor who covered news in Washington, DC for 25 years Mei Xu: Founder and creator of CHESAPEAKE BAY CANDLE and Blissliving Home Julie Lenzer Kirk: President of Path Forward International and author of The ParentPreneur Edge: What Parenting Teaches About Building a Successful Business Jennifer Buddin: Co-founder of "The Little Black Book for every busy woman" Victoria Colligan: Founder of Ladies Who Launch Frances Crespo and Nicolette Pizzitola: Ladies Who Launch Washington, DC Leaders Educational workshops and information gathering Invaluable exchanges, introductions, business contacts and referrals Exclusive discounts, free consultations and access to original products and services Lunch and spa services An opportunity to become a "Featured Lady" on Ladies Who Launch Valuable GIFT BAG guaranteed with pre-registration


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