Feedback Form

Sun Tzu on Leadership

Sun Tzu on Leadership

Introduction

While there has been a great deal of emphasis on the personality of the leader in modern leadership literature it is neither a new nor a novel idea. In fact, Master Sun or Sun Tzu described the five traits of an effective leader over 2500 years ago (Gagliardi, 1999). The Gagliardi translation of Sun Tzu’s “bing fa”, often translated as “Art of War”, outlines the traits of the effective leader as well as informing the reader of the “dark side” traits of leadership that one must avoid. When one adds the dimensions of the follower and the situation to the leadership equation, the Art of War becomes a handbook for leadership. It is believed that this was his intention in creating this document that has turned up in numerous tombs in consistently copied versions (Gagliardi, 2001).

Focus on the leader’s personality

The traits of a leader have been the source of investigation for generations. As these investigations parallel the study of personality in psychology it is useful to understand the direction of research in this field. Personality has been investigated from the view of a many trait approach, a single trait approach, an essential trait approach and a typological approach (Funder, 2004). Most modern models resort to some version of the “big-five” essential trait approach (p. 167).
Western “Big-Five” models of personality

The Big Five essential personality traits are: “extraversion, neuroticism, conscientiousness, and openness.” (Funder, 2004, p. 167) and have been used in numerous recent leadership investigations. Topics of investigation include: the leader’s traits effects on project management (Ghering, 2007), the big-five and transformational leadership (Judge & Bono, 2000), typical and maximal performance rating and five-factor model influences (Ployhart, Lim, & Chan, 2001) and have even focused on cross-cultural influence of five-factor trait models and transformational leadership (Lian, 2002). The big five are firmly established in the literature as the dominant means of assessing dimensions of a leader’s personality.
Sun Tzu in the East:

The general Sun Wu lived in the “Spring and Autumn” era, around 500 BC, in what would eventually become China. During this period of strife, China was a system of warring city-states that was not united (Gagliardi, 2004). He was a military general and one of the first consultants in recorded history hired by the king of Wu, an unsuccessful province, with the expressed goal of enhancing the economic situation of the kingdom. Sun Wu helped advance the city-state and unified the Yang Tze river valley under the leadership of the king of Wu. For his efforts he was granted the title of Master translated as Tzu becoming Sun Tzu (Master Sun). His book the Art of War has become the definitive tome for advancing in competitive environments (Gagliardi, 2001). It was a descendant of Sun Tzu’s, Sun Ping, that is credited with uniting China into an empire that lasted for over 2000 years by using the principles outlined in the Art of War (Gagliardi, 1999).
Sun Tzu in the west:

A French Missionary named Amiot is credited with translating The Art of War into French in 1722 where it eventually fell into the hands of a young Corporal named Napoleon Bonaparte. He followed the principles explicitly, other than his defeat at Waterloo, to build a tremendous empire (Gagliardi, 1999). It was not translated into English until around 1910, but has only been a mainstay of business strategy since the 1972 Taipei version with many adaptations being made specifically for the business community (Gagliardi, 1999). The use of it explicitly as a leadership development manual has not been investigated, which is curious as this was clearly the intent of the document in Sun Tzu’s time. The book does offer an essential trait theory of leadership personality with clear guidelines for leadership behavior adapted to the situation and follower.
Five element model

Sun Tzu in chapter 1 paragraph 1 of the Art of War defines five elements that are crucial to the success of an organization in competitive situations. These five elements include an understanding of: the climate (Tian), ground (Di), methods (Fa), philosophy/ culture (Tao), and the leader (Jiang) (Gagliardi, 2001). The first four deal with the situation and the follower, but the fifth element deals specifically with the commander or leader. Sun Tzu further identifies the five characteristics of a leader as one who “must be smart, trustworthy, caring, brave, and strict” (p. 22). These traits form what could be called Sun Tzu’s five factor model.

Sun Tzu’s Five Trait Model

Smart / Intelligence

Sun Tzu felt this was important as the intelligence and analytical abilities of the leader were essential to developing certain skills. The key skill indicated by this ability is the ability to read the terrain (Gagliardi, 1999). An intelligent leader understands where the terrain provides the best opportunities( Gagliardi, 2001). The intelligent commander is able to rightly understand the competitor’s leader, and to use the appropriate technique in gaining advantage. The most often quoted phrase of Sun Tzu: “ Know yourself and know your enemy. You will be safe in every battle.” (p. 48). Intelligence is often stressed in modern leadership research as well.
Trustworthiness

While it is often translated that all of “warfare is one thing. It is the art of deception.” (Gagliardi, p. 23) Sun Tzu holds trustworthiness as a necessary trait for the effective leader. The word deception is better translated as secrecy. Within a unit, he feels that you “must inspire your men’s devotion” (p. 131). Sun Tzu also thought that a follower “must never fear danger or dishonesty” (p. 17). This trustworthiness could be the opposite of neuroticism or synonymous with the modern trait of agreeableness. This trait is indicative of effective transformational leadership (Hartman, 1999). These personality traits surrounding values such as trustworthiness remain important. As one researcher notes: “the combination of a vibrant personality and good values is almost unbeatable; people will follow you anywhere.” (Friedman, 2001, p. 7). Sun Tzu said that one could lead people to their death only if the leader first earned their trust and got the follower to share the leader’s vision (Gagliardi, 2004).

Caring

Sun Tzu also recommended the leader care for his soldiers. He even suggested that the leader should “Preserve your troops…treat them as your beloved children” (Gagliardi, 1999, p. 113). The modern analogue would be extraversion. Modern research bears this out (Hartman, 1999).
“Personality traits found to be especially relevant for leadership effectiveness include high energy and stress tolerance, self-confidence, internal locus of control, emotional maturity, personal integrity, socialized power motivation and high achievement orientation…. One personality characteristic alone – lack of sufficient warmth- determines whether any of the other characteristics will be a liability rather than an asset for leader effectiveness.” (pp 31-33).
Sun Tzu offers his agreement from 2500 years ago. He urges a leader to “Take care of your men and do not overtax them. Your esprit de corps increases your momentum.” (Gagliardi, 1999, p. 123). This sounds suspiciously like a transformational leadership quality of creating a vision.
Courage / Braveness

Sun Tzu suggests that the leader should be courageous for obvious reasons. He suggests the leader behavior “The government may order you to fight. Despite that, you must avoid battle when you will lose.” (Gagliardi, 1999, p. 111). This requires great courage. He also says “military officers that are committed lose their fear.” (p. 123). The modern equivalent could be “openness to experience”. This personality trait is key to using feedback from subordinates to improve one’s performance (Smither, London, & Richmond; 2005).
Strictness / Discipline

Sun Tzu, as a military leader, extols this trait as essential.
“ We must be willing to do the unpleasant parts of the job as well as the fun parts. We must honor our agreements scrupulously. People must be able to depend on us. If we are not reliable, no one will support us for long” (Gagliardi, 2004, p. 45). This is similar to the Big Five trait of conscientiousness. This trait was discovered to be positively correlated with the use of feedback provided to leaders (Smither, et Al., 2005).
Complimentary Opposites:

To understand the appraisal of a leader within the context of Sun Tzu’s five-trait-model of leadership, one must understand the Taoist concept of complimentary opposites. There are two aspects of a combined force at work: the Yin and Yang. Neither is inherently right or wrong, but they exist in unison to varying degrees. These two forces are aspects of a shared force the Tao, or way (Ball, 2004). The concept of leadership and the traits can be understood through a similar manner. Emptiness gives rise to fullness, and vice-versa. (Galgliardi, 2001). Each of the aforementioned strengths of a leader, are described later in the Art of War as weaknesses when they exist in over abundance. Chinese Medicine views these “concentrations” as a source of pathology. (Ball, 2004). The same could be described as dark-side characteristics, or weaknesses, of leaders.
Dark-side Traits of Leadership:

The dark-side traits of leaders are described by Sun Tzu in the prescription for “killing the opposing general”. He sees intelligence becoming paralysis or scattering one’s resources which leads to capture. The leader who is very caring can be influenced by his troops. This was also seen in modern research when the influence tactics of followers were investigated (Cable and Judge, 2003). Sun Tzu cautions that “Some leaders are generous but cannot use their men. They love their men but cannot command them… These leaders create spoiled children. Their soldiers are useless.” (Gagliardi, 2001, p. 134). The third dark-side trait arises from trustworthiness. If a leader has “a delicate sense of honor” (p.102) he can be disgraced easily and goaded into unwise competition. Courage out of control becomes fearlessness and recklessness. Strictness to excess becomes debilitating inflexibility. Sun Tzu urges the leader to be adaptive. He says that the opportunity for victory comes from seeing opportunity within the environment; overly rigid leaders do not see novel opportunities.
The Followers:

Sun Tzu may have influenced the Situational Leadership Theory. The two share prescriptions for each type of follower. Master Sun wrote: “With new, undedicated soldiers, you can depend on them if you discipline them well.” (Gagliardi, 1999, p. 101). He recommended a different approach for seasoned, motivated soldiers. He said they could be depended upon but a leader must “avoid disciplining them without reason.” (p. 101). He suggested that a leader should control his people through training and enhancing esprit de corps. He also indicated a leader must “make it easy for people to know what to do” (p. 101). He advised leaders that it was not sufficient to demand performance from one’s followers. Instead, he urged, a leader must “pick good people and give them momentum” (p. 57).
The Situation:
The Situation plays heavily into Sun Tzu’s model of Leadership. The situation or the position is where the strength of the leader’s organization is derived. He suggests that knowing oneself as a leader and our opponents is a necessary but insufficient condition for victory. He says: “ Know the enemy and know yourself. Your victory will be painless. Know the weather and know the field [two elements of the situation]. Your victory will be complete.” (Gagliardi, 1999, p. 115). Sun Tzu goes forward to describe nine types of situations and prescribes the solutions for leading through these situations which are the topic for another day.

Modern implications:

Trait theories of leadership alone have largely been supplanted, by behavioral models but have seen a re-emergence in the context of the traits of a transformational leader (Hautala, 2005; Judge & Bono, 2005; Lian, 2002; Havaleschka, 1999). The personality also seems to come to rise for concerns of multi-rater performance evaluations (Ployhart, Lim, & 2001; Smither et Al. 2005; The Harvard Business Review, 1996). The implications of better understanding the leadership patterns found in Chinese culture are also obvious given the economic and military strength possessed by this country.

Conclusion:

Sun Tzu’s The Art of War forms the basis for the first recorded Trait-theory of leadership. The traits of intelligence, courage, trustworthiness, caring and discipline closely mirror those offered by the modern Big Five trait theory of personality analysis. The case could also be argued that this 2500-year-old text could form the basis for a primitive system of situational leadership. The specific treatment of different followers in different situations also validates this hypothesis. There are also surprising nuances of transformational leadership found in this model that remain the subject of research in the modern leadership literature. Sun Tzu proposed that everything moved in cycles and the findings of this investigation support this position.

References

Ball, P. (2004) The essence of Tao. Arturus Publishing Limited. London: England.


Cable, D.M., Judge, T. A., (2003). Managers' upward influence tactic strategies: The role of manager personality and supervisor leadership style. Journal of Organizational Behavior, 24(2), 197-214. Retrieved August 1, 2007, from ABI/INFORM Global database.

Choi, Y., Mai-Dalton, R. R. (1999). The model of followers' responses to self-sacrificial leadership: An empirical test. Leadership Quarterly, 10(3), 397-421. Retrieved August 1, 2007, from ABI/INFORM Global database.

Depree, M., (1997, April). Attributes of leaders. Executive excellence, 14(4), 8. Retrieved August 1, 2007, from ABI/INFORM Global database.

Friedman, E. (2001, March). Personality. Health Forum Journal, 44(2), 6-7+. Retrieved August 1, 2007, from ABI/INFORM Global database.
Funder, D.C. (2004). The personality puzzle. Third ed. Norton & Company. New York: NY.
Gagliardi, G., (1999) Sun Tzu’s art of war plus the ancient Chinese secret revealed. Clearbridge publishing. Seattle, WA.

Gagliardi, G., (2001) Sun Tzu’s art of war plus its amazing secrets: The keys to strategy. Clearbridge publishing. Seattle, WA.

Gagliardi, G., (2004) Sun Tzu’s art of war plus the warrior class: 306 lessons in strategy. Clearbridge publishing. Seattle, WA.

Gehring, D.R. (2007). Applying traits theory of leadership to project management. Project Management Journal, 38(1), 44-54. Retrieved August 1, 2007, from ABI/INFORM Global database.

Hartman, L., (1999). A psychological analysis of leadership effectiveness. Strategy & Leadership, 27(6), 30-32. Retrieved August 1, 2007, from ABI/INFORM Global database

Hautala, T. (2005). The effects of subordinates' personality on appraisals of transformational leadership. Journal of leadership & organizational studies, 11(4), 84-92. Retrieved August 1, 2007, from ABI/INFORM Global database.

Havaleschka, F., (1999). Personality and leadership: a benchmark study of success and failure. Leadership & Organization Development Journal, 20(3), 114-132. Retrieved August 1, 2007, from ABI/INFORM Global database.

Judge, T.A., Bono, J. E. (2000). Five-factor model of personality and transformational leadership. Journal of applied psychology, 85(5), 751-765. Retrieved August 1, 2007, from ABI/INFORM Global database.

Lian, S. (2002) A cross-cultural test of the "Five-Factor Model of Personality and Transformational Leadership". M.Sc. dissertation, Concordia University (Canada), Canada. Retrieved August 1, 2007, from ProQuest Digital Dissertations database.

Ployhart, R.E., Lim B.E, Chan K. Y., (2001). Exploring relations between typical and maximum performance ratings and the five factor model of personality. Personnel Psychology, 54(4), 809-843. Retrieved August 1, 2007, from ABI/INFORM

Smither, J.W., London, M., Richmond. , K.,(2005). The Relationship between leaders' personality and their reactions to and use of multisource feedback: A longitudinal study. Group & Organization Management, 30(2), 181-210. Retrieved August 1, 2007, from ABI/INFORM Global database.

What's personality got to do with it? (1996). Harvard Business Review, 74(3), 114. Retrieved August 1, 2007, from ABI/INFORM Global database.





Sun Tzu on Leadership - To learn more about this author, visit Shawn Frost's Website.

Like this article? Share it with your friends

Related Forum Posts Article Feedback
Sun Tzu on Leadership I was collecting details for my assignment and your site was really helpful, readable, ease to follow and understand.
Commented on Sun Tzu on Leadership.
Sun Tzu on Leadership Leave Your Feedback

Related Articles Related Articles
Succession Leadership is the Success Lynch Pin for Individuals, Businesses and Organizations
  What makes some individuals to organizations more successful and sustainable than others? The answer simply is great and effective leadership. Much is written about leadership. Bad leadership spells disaster!
Is your leadership effective?
  In many ways, good leadership is hard to define. It can't be directly measured. In fact often the measure of leadership is qualitative rather than quantitative - although quantitative results always follow. So, the ...
Eight Essential Qualities of Passionate, Powerful and Proven Leaders, According To Your Strategic Thinking Business Coach
  The term leader is used and dare I say misused quite often in our society today. Leaders are mentioned in the context of community; family; business; church, local, state and federal government; an organization; or...
Developing Your Leadership Skills
  Leadership = Influence. The art or process of influencing people so that they will strive willingly and enthusiastically. As human beings we all influence someone: parent to child, teacher to student, friend to ...
Lead Like Obama
  If you lead or aspire to lead in politics, business or the public sector you really need to understand the paradigm shift that leadership and peoples expectations of leadership has undergone.

Related Forum Posts Related Forum Posts
Re: Business Women Peer Mentoring Spotlight Re: Business Women Peer Mentoring Spotlight
Re: Growing Women's Mentoring Groups Re: Growing Women's Mentoring Groups
Introducing TheRainmaker Introducing TheRainmaker
Re: Should you hire ambitious workers or employees with no goals Re: Should you hire ambitious workers or employees with no goals
Just Starting to write Just Starting to write
Re: Business Women Peer Mentoring Spotlight Re: Business Women Peer Mentoring Spotlight
Re: Any ideas for potential partner sites? Re: Any ideas for potential partner sites?
Different Hats Different Hats

Related Forum Posts Related Businesses - Evan Elite Authors
Dianne Crampton
Dianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website

Dr. John Oda
John Oda Ph.D NLP is a business peak performance expert, an author, and speaker frequently called upon to provide corporate training, workshops and seminars for many companies in the United States. He is an expert in coaching sales and business professionals in overcoming the behaviors and obstacles that may impede their sales results and affect their bottom line. Since 1995, John has created a speaking bureau such topics, which include: time management, sales training, human diversity, leadership programs and etc. He provides companies with a strategic plan to increase their bottom line by over 25 percent yearly. - Visit Dr. John Oda's Website

Michel Neray
Michel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Shawn Frost
(Visit Shawn's Website)
Shawn Frost is an enthusiastic presenter with both a deep academic understanding and robust practical experience in executing strategy. His 13 years of business success are informed by his deep understanding of the science of strategy as explained in Sun Tzu's Art of War. In addition to his honors baccalaureate in Psychology and Neuroscience (minor in Eastern Philosophy and culture), his MBA and a certificate in executive leadership from the Johnson School of Management, Cornell University, Shawn has mastered all of the courses offered by the Science of Strategy Institute. His training and coaching clients say that his key gift is to distill complicated concepts into a framework that is easy to understand and implement. more at makest rategyeasy.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Shawn Frost's

Complete
List Of
Leadership
Articles

First Name
Last Name
Email
What's the color of the sky?
Blue or Green
 
If you enjoyed this article, get Shawn Frost's Complete List of Leadership Articles For FREE!

More Shawn Frost
Sun Tzu on Leadership
Become An Author


 
 
 



Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?


Sales Lessons From Starbucks And Dell