Play the Full Table
Play the Full Table
Like an inexperienced ping pong player, the uncertain leader plays it safe – hitting a gentle, predictable return to his competitor. During uncertain times (like today!) most leaders and business owners play it safe. This means that if you want to distinguish yourself during tough times, the bar is pretty low.
Now is the time to play the full table! Don't restrict your strategies to the sure shots. While your competitors are playing it safe, try new shots, explore the edges of the table. Throw something different at your competition to keep them on the defensive - keep them guessing. Don’t necessarily abandon proven strategies, but try putting a new spin on your shot by exploiting a new niche or leveraging an underutilized marketing channel. increase your exposure in the marketplace and improve your customer service vs. cut back on both. While everyone is playing in the safe zone, explore cost effective ways to play more aggressively.
Playing the full table also means tapping into the variety of skills, knowledge and creativity that you and your team possess. Invest in the minds and hearts of your team to yield riches of ideas and commitment. A fully engaged team is the only sustainable competitive advantage… .in good times and in bad.
This economic downturn has forced us into a new world with new challenges. Take a new approach by turning traditional mentoring on its head and let your younger team members teach you. Put some new minds on an old problem. You have everything to learn and nothing to lose. You will likely expand your repertoire of shots with newfound perspectives, insights and strategies.
The goal of playing it safe is to survive. The goal of playing the full table is to thrive... to win. Let’s play to win!
Play the Full Table - To learn more about this author, visit Lee Colan's Website.
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During my family holiday visits, we played lots of ping pong - a favorite indoor sport for ours. Over many games and tournaments certain players dominated, and a clear trend emerged. The consistent winners used the full ping pong table to their advantage. They kept opponents moving, guessing and reacting to an array of shots in different directions with varying ball speed and spins. Some shots would barely glaze the edge of the table and fall to the floor for a winning point.
Like an inexperienced ping pong player, the uncertain leader plays it safe – hitting a gentle, predictable return to his competitor. During uncertain times (like today!) most leaders and business owners play it safe. This means that if you want to distinguish yourself during tough times, the bar is pretty low.
Now is the time to play the full table! Don't restrict your strategies to the sure shots. While your competitors are playing it safe, try new shots, explore the edges of the table. Throw something different at your competition to keep them on the defensive - keep them guessing. Don’t necessarily abandon proven strategies, but try putting a new spin on your shot by exploiting a new niche or leveraging an underutilized marketing channel. increase your exposure in the marketplace and improve your customer service vs. cut back on both. While everyone is playing in the safe zone, explore cost effective ways to play more aggressively.
Playing the full table also means tapping into the variety of skills, knowledge and creativity that you and your team possess. Invest in the minds and hearts of your team to yield riches of ideas and commitment. A fully engaged team is the only sustainable competitive advantage… .in good times and in bad.
This economic downturn has forced us into a new world with new challenges. Take a new approach by turning traditional mentoring on its head and let your younger team members teach you. Put some new minds on an old problem. You have everything to learn and nothing to lose. You will likely expand your repertoire of shots with newfound perspectives, insights and strategies.
The goal of playing it safe is to survive. The goal of playing the full table is to thrive... to win. Let’s play to win!
Play the Full Table - To learn more about this author, visit Lee Colan's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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