Dollar is the Draw As you drive around you’ve undoubtedly noticed a host of “Help Wanted” signs. A wide variety of businesses and industries are finding themselves stretched thin by a lack of high calibre staff. This is due to both the current economic climate and also a shrinking workforce.
Employees are regularly drawn away by the lure of easy money and greater prosperity resulting in many of the “traditional” entry level businesses like fast food and retail feeling the pinch. If you find yourself looking for quality employees, here are three tips that will help you attract (and keep!) the person you need.
Rule #1: Create a Winning Ad. Consider what it is that your potential candidates may be seeking. For example, students may be looking for flexible schedules; skilled workers may be pursuing stability and security and mature workers may be looking for part time shifts or weekends off. When you are building your “Help Wanted” ad, be creative and tell people why working for you is such a great opportunity. Resist the “position description” style of advertisement and show your candidates what makes you special.
Rule #2: The Dollar is the Draw. In the current job market, employees are looking for competitive wages, enhanced benefits and opportunities for growth. These are the three primary needs of any job seeker. Ensuring your compensation package is competitive allows you and your employee the time necessary to build a relationship that can lead to long term employment.
Rule #3: Environment Equals Retention. While wages and benefits pull employees in, how there are treated once they work for you dictates how long they will stay. If you provide flexibility in scheduling, opportunities for professional development and build effective relationships with your staff, they are more likely to develop company loyalty and commitment.
Above all, remember to treat your staff with dignity, respect and trust.
Remember the dollar is the draw; however, a good employee is worth every penny you invest.
The dollar is the draw - To learn more about this author, visit Jeremy Heighton's Website.
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Jeremy Heighton
(Visit Jeremy's Website)
Jeremy started his working life in sales
and marketing where his high-energy
personality and terrific speaking voice
led him to an early career in radio and
television. He eventually moved to
Canada’s North, where he was recruited by
the Federal Department of Fisheries and
Oceans Canada to develop a proactive
public relations program for the Pacific
region. Quickly realizing that many of the
staff didn’t know how to give effective
presentations, he started training them.
And from there, the seeds of WOW were
planted, soon growing into a full-sized
business. “After 25 years, I don’t think
there’s any type of training I haven’t
done,” says Jeremy, who takes particular
pride in helping companies and
associations develop effective strategic
plans in a fraction of the time it usually
takes. A much sought-after speaker, Jeremy
is also an established member of the
Canadian Associations of Professional
Speakers, Toastmasters International, and
the International Federation of
Professional Speakers.
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