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Why invest in conventions?

Why invest in conventions?

I recently attended The Canadian Association of Professional Speakers Convention with 300 of Canada's finest trainers. My goal was to develop my knowledge, network with others in my industry, educate myself and my staff on the latest innovations, theories and information, and to bring this new perspective to my clients.

Do you encourage your staff to attend conventions and industry events? These gatherings should be an essential aspect of ongoing training for your staff. They allow your organization to connect and grow and to benefit from the experience of others.

Both senior management and junior staff should be attending your conventions. Junior staff tend to gather fresh perspectives and bring these unique viewpoints back to your workplace. They also tend to approach challenges in an objective and unbiased manner and are usually open-minded about innovative strategies. More importantly, junior staff value the investment you are making in them, creating a degree of loyalty and trust. Remember, junior employees are future managers if you are willing to invest in them.

When your next industry conference or convention is held, sign up your staff and invest in their development. Your company can reap long term benefits from this dynamic experience.

Who knows, WOW may be there to share our experiences and knowledge with you too!





Why invest in conventions - To learn more about this author, visit Jeremy Heighton's Website.

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About The Author


Jeremy Heighton
(Visit Jeremy's Website) Jeremy is a passionate business consultant who understands the realities of economies, stafing and delivery of service based business. He started his working life in sales and marketing where his high-energy personality and terrific speaking voice led him to an early career in radio and television. He eventually moved to Canada’s North, where he was recruited by the Canadian Federal Government where he spent almost a decade teaching career planning, skils devlopment and public services. Quickly realizing that many staff didn’t know how to give effective presentations, he started training them. And from there, the seeds of WOW were planted, soon growing into an international speaking and consulting business. A sought-after speaker, Jeremy is also an established member of the Canadian Associations of Professional Speakers, Toastmasters International, and the International Federation of Professional Speakers

Jeremy Heighton is a Silver author on EvanCarmichael.com
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