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Bernie Schmidt Articles

Written by: Bernie Schmidt

Nuturing Employee Engagement in Flat Organizations - Click To Read Article
Established organizations continue to flatten the organizational pyramid through eliminating managerial layers and upping the subordinate/superior ratio from the classic 6:1 to 12:1 and higher. Newer companies stay flat from the get-go. One consequence is that a traditional workplace acknowledgement - the promotion - is becoming rarer as opportunities for internal upward mobility are reduced.

How Search Engines Work - Click To Read Article
The Googles, Yahoos and Bings of the world are highly motivated to prove that they should be your favorite resource to search for information on the Internet. When you (and millions of others) use their search tool, the volume of resulting users allows these companies to sell ads above and beside the search results they present to you after you have entered your search term, the “key words” that you feel will help deliver the information you are looking for. To be in a position to offer relevant results, a search engine carries out four primary tasks:

Reduction to the Achievable - Click To Read Article
There is the classic sales technique called “reduction to the ridiculous”, whereby the cost of the item being offered for sale (or the premium above a competitor’s offering) is framed in terms of the cost of a daily cup of coffee. If we take the concept (a big thing made up of tiny pieces) and apply it to goal setting and target achievement, then it becomes a useful tool when undertaking an ambitious objective - "Reduction to the Achievable"

How Middle Managers are Key to Company Success - Click To Read Article
In hierarchal organizations, strategic intent flows from the top, while tactical implementation is carried out at the bottom. In the middle of the flow are middle managers: first- second- and third tier supervisors, managers and senior managers who are mandated to proactively deliver the planned strategy's goals. The challenge is that the bulk of their energy is spent tactically (and often) reactively responding to pressures from customers, subordinates, peers and their boss. In fact, how the middle manager responds on a moment-by-moment basis is more impactful to a strategy's success (and an organization's cohesion) than the communication of the plan in the first place.

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About the Author: Bernie Schmidt
RSS for Bernie's articles - Visit Bernie's website

Bernie is an executive coach and business development consultant with 30 years of corporate experience spanning multiple business sectors. His business acumen includes leading sales, marketing, product management and technical services organizations, with companies ranging from entrepreneurial startups to small- and medium business to international enterprises, across industry sectors such as information technology, resources and manufacturing, consulting and engineering services. Bernie is known for his ability to identify and clarify the key issues in situations faced by his clients, and draws on his extensive management and coaching experience to provide a strong leadership performance context to his coaching engagements. Bernie possesses a Mechanical Engineering Degree and carries the RCC (Registered Corporate Coach) designation. After working to become the top-ranked "Bernie Schmidt" in all major search engine results, Bernie is now sharing his SEO learnings with small businesses at www.TorontoSmallBusiness.com. He recently completed a solo bicycle ride across the USA. Click here for press release

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More from Bernie Schmidt
How Middle Managers are Key to Company Success
How Search Engines Work
Nuturing Employee Engagement in Flat Organizations
Reduction to the Achievable


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