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Connecting with a purpose Part 1

Written by: Russell DeWitt

Article Overview: This article is designed primarily for a health care setting. Nevertheless, the principle may be applied in any industry. This may be used as a "food for thought" item as a manager facilitates a meeting.

Connecting with a purpose Part 1

For the Manager: An associate was asked by a customer if there was a way he could pick up his daughter's prescription without first having to pick up her identification. The customer suggested that a photocopy be made of his id along with his daughter's. This way, there would be something on file to corroborate that he is a legitimate representative of the patient.

At the time, this associate was not aware of what could be done to accommodate this man.

Rather than, "We don't do that..." the associate said, "Sir, I'm not sure if this will guarantee a reduction of road trips to your daughter. However, let me make those copies. If this is something that we can do, we will be ready. Go ahead and give me your phone number and I'll personally call you with an answer. Does that sound good to you?"

Later, the customer said to this associate, "I appreciate the fact that you are, at least, trying... You are a rare beacon in the health care industry."

Group exercise:

Ask the group the following:

"Why would the associate take the risk of being told 'No' by his manager rather than say 'No' to the customer?"

"Why was the customer happy that the associate tried to follow though on his suggestion?"

"Was what the associate did wrong in any way?"

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  Gratitude, Purpose and the Wisdom of Pooh
  Building a Practice On Purpose Series Part #2 - When Life Purpose is About More than What You Do
  Who Are You Connecting With?

Article Tags: group exercise, health care industry, nbsp, phone number, risk, road trips, suggestion



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Patent information - I'm also interested in Part 2. Thanks.
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Re: Boosting Confidence - Hi Kevin, I think it's great that you've shared your passions. It might be easier to link them together faster if you bring your sense of purpose into the equation now. For example, do you have any awareness of wanting to impact the world in any way? Do you have a mission to assist others that might be hiding under the surface? Your purpose usually has benefit to someone or something else. Your passions are part of your self awareness. Your purpose may be part of your outward awareness. For example, a person who likes healthy eating and fitness also may have a desire to really see others also enjoy health and fitness. By the way, I can't help but notice you've brought up fitness apparel twice now. Are you sure you've finished exploring this option? There was a tiny T-shirt company in Vancouver who provided T-shirts to some people on a movie set. One of the "stars" got ahold of it and it is now an instant success because the star wanted to buy the T-shirt for the whole movie crew.
Re: Online Article Marketing - Free & Done Correctly - Hi, I do several things with article marketing. I write my own articles, have articles written and rewrite PLR articles. If it was up to my writing ability alone I would have a hard time with 1 article a week. Rewriting PLR articles using keywords I choose is my first choice. It does take a little time to pick an article to rewrite because I want them to be topic for my website plus they need to written well. Even when rewriting articles if an article does not flow well it will take much more work to rewrite it. Many online marketers only submit their articles to a select few article directories. It works well for them. I have a dual purpose in article writing and need my articles to go to as many directories as possible. My number one purpose is to create backlinks. If I only submitted 3 articles a week to 5 directories they would not help much in creating the backlinks I need. My second purpose is to draw traffic to my site. Again, and in my opinion, if I submitted to just a handful of sites I feel I would be defeating my purpose. So I had to find a program that would submit to a lot of directories and one that also submitted to quality directories. I found what I needed with one submission service. Now each article can bring 60-70 backlinks and I see weekly visitors from several article directories in my stats. That is my article marketing strategy and it has been working for me.
Re: Online Article Marketing - Free & Done Correctly - [quote="Stephen meyer":19tohv4d] Many online marketers only submit their articles to a select few article directories. It works well for them. I have a dual purpose in article writing and need my articles to go to as many directories as possible. My number one purpose is to create backlinks. If I only submitted 3 articles a week to 5 directories they would not help much in creating the backlinks I need. My second purpose is to draw traffic to my site. Again, and in my opinion, if I submitted to just a handful of sites I feel I would be defeating my purpose. So I had to find a program that would submit to a lot of directories and one that also submitted to quality directories. I found what I needed with one submission service. Now each article can bring 60-70 backlinks and I see weekly visitors from several article directories in my stats. That is my article marketing strategy and it has been working for me.[/quote:19tohv4d] I just wanted to go back to Steve's post because he makes a very valid point. I totally agree that if you want to get as many backlinks as possible, then submitting to just a few directories just isn't enough. I use Article Marketer to submit my articles - and they go out to a large number of ezines. I know this ends up with duplicate content - but I read somewhere recently that this is not as big a deal as many people think. Like Steve, I get a lot of visitors through these directories. Ros


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