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Needling for the Need

Written by: Russell DeWitt

Article Overview: This article shares a brief tale wherein one service oriented person dared to get to the heart of a matter and unearthed the customer's want. What follows is a brief exercise that may be performed in a staff meeting.

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Needling for the Need

Roy Gervase is a Technical Project Engineer with an organization's IT department.

In a “prior life,” Roy worked in the vacation industry. While assisting
a customer in booking a retreat on one of the Hawaiian Islands, Roy kept
hitting a wall. After exhausting a list of very reputable resorts, his
client kept requesting additional options.

Roy decided to do a courageous thing; probe.

“Ma’am, there is something that I do not understand. We are providing
a lot of options that meet the specifications you are requesting.
Why is it that none of these resorts will work for you?”

“Because of the sharks.” She replied. “I want an island on Hawaii that
does not have sharks.”

Group Exercise:

Ask the group if anyone can share a time when a need was addressed as a
result of a probing question (It does not matter if the spokesperson was
one who met the need or if his/her need was being met).

Closing:
“…could it be that questions tell us more than answers ever will?”
~ Michael Card (Singer/Songwriter)

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Home > Leadership > Russell DeWitt > Needling for the Need
Article Tags: gervase, group exercise, hawaii, hawaiian islands, hitting a wall, michael card, probing question, project engineer, sharks, singer songwriter, spokesperson, vacation industry

About the Author: Russell DeWitt
RSS for Russell's articles - Visit Russell's website

Russell DeWitt is a Program Developer & Trainer for a distinguished Medical Group in Indianapolis, IN. He holds a Bachelors in Youth Ministry & Bible. Russell will have his MBA from Indiana Wesleyan University this August. Russell is author of the eBook Three R's to Achievement, which is available at www.threerachieve.com Russell spent fourteen years speaking at youth camps, retreats, banquets, & other functions. Russell joined Corporate America in 1997. Here he served as a help desk technician, was promoted to eCommerce Consultant, and became a trainer for a fortune 500 company. After nine years, he joined his current employer. Here, he is "privileged to make a difference in the lives of others." Russell is also a writer for the Indianapolis Examiner. http://tiny.cc/LkAVP Russell has been married for eighteen years to his beautiful wife, Monica, who is an RN and fantastic mother. Russell has two boys, Liam and Landon, and they are the heartbeat of his life.

Click here to visit Russell's website
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More from Russell DeWitt
Give the customer more than what is asked
Person First Language
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