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No Excuses
Written by: Russell DeWittArticle Overview: This article visits a powerful advertisement released by Nike'. The theme of the commercial deals with excuses. A couple questions are added for small group discussion.
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Free Download - Your work environment leaves an impression...of you By Russell DeWitt |
No Excuses
Case Study:
Nike' has a commercial with Athlete WarHawk Matt Scott. It opens with the shot on Mike located in a basketball gym. Although the shot is from his chest up, it is obvious that he is dribbling two basketballs simultaneously. Additionally, Mike's physique is impeccable, showing broad shoulders, perfect traps, well-carved triceps, boulder biceps, and large pecs.
Instantly, this dribbling athlete is looking at the camera and begins with "I'm too weak." The shot angle changes and he is heard saying, "...too slow." With another immediate angle, we hear, "...too big..."
Within fifty seconds, over fifty-five excuses are spoken. All the while, it is apparent that this person is exceptional at handling a basketball. With nine seconds remaining, Mike stops speaking and the camera zooms out to reveal that Mike is confined to a wheelchair. He simply turns his chair and exits the gym without a uttering another word.
Team exercise:
Ask the group
- "Why would such a commercial come across so powerfully?"
- "What relevance does this have to do with our jobs?"
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Article Tags: angle changes, art turock, athlete, basketball gym, basketballs, biceps, broad shoulders, case study, circumstance, li li, nbsp, nike, pecs, physique, relevance, shot angle, team exercise, traps, warhawk, wheelchair
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About the Author: Russell DeWitt RSS for Russell's articles - Visit Russell's website  Click here to visit Russell's website   What are you doingoutside of the office Connecting with a purpose Part II Give the customer more than what is asked Connecting with a purpose Part V What provokes you to give back |
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