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A Positive approach to the Credit Crunch

Written by: Nicholas Fraser

Article Overview: Another month and yet again my latest article looks at dealing with the credit crunch. As I have engaged with Managing Directors over the past few weeks I have encountered a range of attitudes to the market. So what attitude should you take? Well as you will see when you read this article I do not recommend being either Optimistic or Pessimistic but Positive. In fact I mention 4 attributes - 3 P’s and a Q.

A Positive approach to the Credit Crunch

Another month and yet again I come back to dealing with the credit crunch. As I have engaged with Managing Directors over the past few weeks I have encountered a range of attitudes and as mentioned previously a range of performance reports. Some businesses are doing well; others are doing OK and some terribly. All are feeling the negative effects of the market and the reporting of same; not only from the news media but from institutions such as the British Chambers of Commerce or as I write from the Society of Motor Manufacturers and Traders (SMMT). All this doom and gloom is bound to affect ones attitude and approach to business going forward.

So what attitude should you take? Well I definitely do not agree with being Pessimistic. Not in my persona I am afraid and not really appropriate for someone who runs their own business. But I am not optimistic either. How can one genuinely be optimistic with all this FUD around (Fear, Uncertainty and Doubt for those of you who do not know that acronym). So what attitude should one take? Well to be fair I am one of those who is doing rather well at the moment and I attribute this to three P’s and a Q?

My first P is Patience. I have been in practice now for some 4 years and I have been constantly talking to businesses in Herts across all that time. I am Patient and ready to help when the client is ready. As an example I recently took on a client whom I originally spoke to in 2006, met in 2007 and became a client in February. But there is another P to be added here in that case and that is Persistence. I did not give up on him. In fact one of the reasons for using these words is that I contacted another potential client recently via email and he wrote back thanking me for my “Patience and Persistence”. But these attributes are worthless without a final and most important one and that is being Positive. Positive about what value I can bring to the client and Positive about the prospects for the future.

But there is a final attribute that I do bring and that is Qualification. I constantly Qualify my approach, my understanding, my time expenditure. An unconditional Positive approach is all very well but in these uncertain times one has to qualify that the opportunity, the expenditure of time and money is worthwhile.

So there you are Patience, Persistence, Positivity and Qualification. I am sure that if you approach your business with them in mind you will be successful in the coming months.

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Article Tags: acronym, attitude, attributes, british chambers of commerce, chambers of commerce, credit crunch, doom and gloom, email, fud, herts, motor manufacturers, news media, own business, patience, performance reports, persistence, prospects, society of motor manufacturers and traders, society of motor manufacturers and traders smmt, uncertainty



Related Forum Posts
Re: What can You Learn from a Jobless and Homeless Woman? - Positive thinking and a desire for success are fundamental qualities of an entrepreneur in my opinion.
Re: Best incentive to offer employees - I agree with the lifestyles approach but also like the Westjet approach of the employees are also owners of the company.
Re: What inspires you? - Put a Visual Board of your dream and look at it for 10 days. And see the fun. Another inspiration thing is to have "Constant Positive Affirmations". This really shifts energy towards your goal. Say it in the morning and before bed. Robert
Building credit - Credit is like reputations, I suppose. Takes a lifetime to build, and only a second to destroy.
Marketing and PR ideas related to a Credit Organization - Hello Everybody! I would be very grateful if you suggested some PR and Marketing ideas for a Credit Organization which target market is poor public who live in village and haven't any access to the internet. Thanx in advance


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