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Do you have to be lucky to be successful?

Written by: Nicholas Fraser

Article Overview: Do you have to be lucky to be successful? I take time to think about my articles and an idea for one came up a couple of months ago and coincidentally whilst thinking on the topic, an associate sent me something on the same lines as my thought process.

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Do you have to be lucky to be successful?

Do you have to be lucky to be successful?

I take time to think about my articles and an idea for one came up a couple of months ago and coincidentally whilst thinking on the topic, an associate sent me something on the same lines as my thought process. History is full of coincidences of that nature. He had developed a concept called the 5 secrets of success namely:-

v Understand your attitude

v Understand & believe your benefits

v Maintain many marketing initiatives

v Have a repeat business strategy

v Master a customer acquisition plan

He goes into detail on each of these points and they make good common sense (as many of these concepts do). Now to me there is a stage before this set of activities and also some after.

Set clear objectives

I have spoken before about this especially in my article you have to be Mad to be a Director.

In that I suggest the Owner/Managing Director/Employee has to set clear Shareholder objectives first. What are we doing this for? Money, Fun, Pride, Charity? Having agreed those the MD has to set clear and realistic business objectives to deliver just what the shareholder wants. Within this he should also be focused on what his employee objectives are and ensure the plan he develops is aligned to all those points

Write a plan

And this plan is now not just about the objectives but must be aligned to what the market wants and what your competition is doing. Having understood what you are good at you must understand and align plans to just what the customer wants to buy and not just what you want to sell. Your plan should I hope incorporate the points mentioned above by my associate.

Communication

Now having done all this work and got this beautiful plan aligned to the market and the objectives and also focused on competitive areas of weakness you must now communicate it. To whom? Well to everyone! Your shareholders/investors, your partners, your fellow Directors, your employees, your suppliers, your market, the press and media - everyone! Obviously the messages will be slightly modified dependent on whom you are talking to but there must a consistent value and vision that they can simply understand. And this communication must be consistent and regular; keep everyone in the loop and ensure they understand and are bought in to your vision.

Drive and Attitude

Now here you do need to understand the first point Ivor mentioned. Understand your attitude and realise to make this work will require the Drive to make it happen. If I can quote from associate’s article

v Your mindset is critical

v Be clear about your purpose for doing business

v Add real value to people’s lives

v Go about work with a permanent set of passions

v Obsession to impact on people positively

v Take money seriously

v Take care with trust

v Take professional advice

v Don’t be an island – delegate

v See a big picture

What he is saying here is be the leader, be the inspiration to the team.

Review, Review, Review

The final point is to constantly review what you are doing. Are you on target? Is the plan delivering the objectives? Are the objectives realistic? Are you delivering the drive and leadership required? Be self critical and be supportive of your team. Its not their fault; you are the leader and you have to be the one leading the way by accepting when things are not working and coming up with ways to make it better.

So in summary do you have to be lucky to be successful? Well having some luck always helps but the more you follow the points above the luckier you will become.

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About the Author: Nicholas Fraser
RSS for Nicholas's articles - Visit Nicholas's website

Nicholas Fraser is seasoned Sales and Marketing professional who has worked with Multi Nationals including IBM as well as Medium and Small businesses. He has been an MD of a number of businesses and has been practising as a professionally supervised Business Mentor for the past 5 years.

He is currently splitting his time with running a new software startup Newera Controls - an exciting Energy Management and Control application and is in the process of raising Venture Capital to launch it worldwide.

Click here to visit Nicholas's website