Tweet

Passionate but not Persuasive

Written by: Nicholas Fraser

Article Overview: There are times when we have an idea be it business or otherwise which we are passionate about. But I would issue caution when relying on that passion to persuade others. Sometimes you can be passionate but not persuasive...

Passionate but not Persuasive

Passionate but not Persuasive



There are times when we have an idea be it business or otherwise which we are passionate about. But I would issue caution when relying on that passion to persuade others. Recently my son has been asked by his school to give a speech that is persuasive. I have helped him in the construction and tried to take the passion away and allow the clarity of the persuasive points to come through. He has taken on a rather difficult topic though; suggesting that Football is a better sport than Rugby. Challenging when you consider that the school is very, very pro Rugby! But like me, my son likes a challenge!

But coming back to business, I was recently discussing the difference between being passionate and persuasive with one of my clients. It reminded me of a favourite scene of mine from a favourite film “Amadeus”. For those who have not seen it, it is the scene where Mozart is brought before the King because Salieri (his mortal rival) has revealed that Mozart is writing an Opera based on the Figaro story (The Marriage of Figaro). Now this had been banned due to its revolutionary subject matter. This was especially sensitive with the French Revolution going on (The King’s sister was Marie Antoinette).

Now Mozart tried to address the issue by going on how great the Opera was, how beautiful the music, how groundbreaking the music and the Opera would be. But as the King says to Mozart

“You are passionate Mozart but you are not persuasive”

So what was wrong with the pitch from Mozart? Well thinking about it he was focused on the product and not the issue that was concerning the King. That issue was the supposed subversive subject matter. It was only when he started focusing on the lightness of the content of the Opera and gave an example by describing the opening scene

“What is Figaro measuring your Majesty? He is measuring for his marriage bed not for a scaffold”

Only then did he begin to persuade and thankfully we now have a great Opera to listen to.

So the lesson to be learned here is to cool the passion and focus on the persuasion and you do that by focusing on the issues of the person you are trying to persuade. There is an old adage I may have quoted before

“Sell what the customer wants to buy, not what you want to sell”

Now that may be one and the same thing but until you start listening to them, speaking to them, not preaching at them then nothing will progress. In my client’s case he was focused on the nature of the business of the proposition and not on the financial returns and risks involved. Also his presentation was so passionate that it prevented input or question. When that happens listeners turn off.

And of course that is where a Mentor like myself comes in. Helping you to review your proposition and get clarity to it especially if dealing with the cold types such as venture capitalists or banks.

Related Articles
  Start With Passion!
  Book Review: The Yes Factor - Secrets of Persuasive Communication
  Here Is One Secret To Having A Great Career

  Book Review: Persuasion: The Art of Getting What You Want

Article Tags: compatibility, div, endif, fareast, font definitions, footer, gte, mso, orphan, paper source, pitch, signature, span style, style definitions, style font, style name, times new roman, xml, zoom



Related Forum Posts
Re: Success - I study success intently, and would like to share: Here's two excellent and nearly identical success-formulas from a couple of the world's masters. FIRST FORMULA: 1. Passionate Desire 2. Clear, Definite Purpose 3. Committed Decision 4. Take Action In Faith (Bonus Secret Sauce: 5. Repeat Consistently) I made a video about this, but am not allowed to link it yet. Google "Ryze Success Steps" for it. Oh, and this is Napoleon Hill's (Master Of Success Laws)'s Formula. SECOND FORMULA: 1. Passionate Desire 2. Understand It Is Already Done (Faith) 3. Relax & Allow It To Unfold (Go about your life calmly) This one is courtesy of Abraham-Hicks (inspiration for the movie The Secret). Hope that helps!
Re: what brings tears to Your eyes ???? - absolutely . . . . We as Entrepreneurs, people who make things happen, have an obligation to "make a difference" in the world. We were given the gift of PEA personalities for a reason and it was not meant to be used for only our benefit . BY THE WAY.... PEA . . . Passionate, Enthusiastic, Assertive
Meet Mary Sue Milliken - chef and restaurant owner - Mary Sue Milliken will be at our "Launching an Edible Life" event February 4 in Los Angeles ... come join us! Contact aswift@ladieswholaunch.com for registration details. If there's just one thing you need to open a restaurant, it would have to be a stove, right? Think again. When Mary Sue Milliken and her best friend/fellow chef/business partner Susan Feniger opened City Cafe in Los Angeles in 1981, they had no stove or oven, only a hot plate and a hibachi out back in the alley. Humble digs, especially for two professionally trained chefs-Milliken had attended Washburne Culinary Institute, while Feniger studied at the Culinary Institute of America. Their resumes included stints at three-star restaurants in France, Spago in Los Angeles, and Le Perroquet in Chicago, where they met in 1978-the first women working in that restaurant's all-male kitchen. Rich in experience and vision, but not in funds, they were happy to have a restaurant to call their own and quickly began perfecting a unique, multicultural fare, which incorporated recipes from Greek, Indian, and Thai cultures, as well as their own mothers' recipes. Once they expanded to City Restaurant in 1985, they became culinary icons, recognized for their fresh mix of refined culinary technique and exotic Third World flavors, all dished up with down-home charm and playful enthusiasm. Now overseeing 375 employees between the Border Grill restaurants in Santa Monica and Las Vegas and Ciudad in downtown Los Angeles, the partners have also found time to write five cookbooks, including the recent Mexican Cooking Essentials for Dummies; host the popular Food Network shows "Too Hot Tamales" and "Tamales World Tour"; and launch the Border Girls brand at Whole Foods Market. What we learned from Mary Sue: Not every venture will be successful, but every experience will be worthwhile. "You've got to bounce back and just keep going. They're all great lessons to learn." Words of Wisdom "I think we both subconsciously were willing to start in a really meager setting, just because it was an opportunity not to work for a man." Penniless But Passionate "We had come home [from France] with the intent to open a restaurant together, and we didn't have a penny to our names. I was 23 years old. I had not been to college. I had no idea how to launch a business. None. Susan had a degree in economics and had been to chef's school. She's five years older than me. But she also didn't have any idea how to launch a business." Cook What You Know "First of all, you just copy things. But then, it starts to be a very personal cuisine, which is what we basically used those three-and-half years at City Cafe for-to create our own personal style of food. And it was so well-received. It started out as country French food, and it kept expanding all the time." Eclecticism, Not Fusion "We did some really groundbreaking stuff. This was in 1984, and still, when our City Cuisine cookbook came out in '87, people said there's nowhere to put this book on the shelves of the cookbook aisles, because you guys are all over the map. And there just wasn't that kind of integration of different culinary ideas. We never called what we did "fusion." We always felt like we stayed very true to the Greek cuisine, or the Indian, or the Thai, or the Mexican, or the Scandinavian, or whatever it was." On-the-Job Training We slowly started learning about business, so when we launched City Restaurant, which was really the thing that put us on the map, it was a 125-seat restaurant with a full-on kitchen. It was on La Brea. We raised the $660,000, and had to do a whole prospectus. I'll never forget, my net worth was $12,000, and Susan's wasn't much more. But we were able to learn by the seat of our pants, and we've been learning ever since." How Much Is Enough? "We were just making educated guesses-or uneducated guesses. In the end, $660,000 was not enough money at all. We were completely short, and we had to get an angel to come in and sign a guarantee on a bank line of credit for us. Really, it was a stressful opening, because we only had like two-and-a-half days in the kitchen with food before we had to open the doors to the public because we were so broke." Hindsight Is 20/20 "If I knew then what I know now, I would have somehow found some financial bridge so that we could have had a little more practice before we opened. I mean, literally, the first couple weeks, there were nights that we didn't even go home, and we were really burning the candle down to zero." It's a Man's World "I think we were both ready to be on our own. And the prospect of working under men, and working our way up, and trying to fight through all of the barriers, looked less fulfilling than just starting out [on our own]. Even though we didn't even have a stove, we still opted to start out calling our own shots." Know When to Grow "The growth ... it's a really personal thing. It depends on how equipped you are for the challenge and stress of growth, and how your business is doing. I mean, we've grown where things worked out really well, and we've grown where it's created a big strain on the existing businesses, and the new businesses didn't work." On Losing Money "When I look back on it, I think, 'Well, I didn't go to college. That's about how much college might cost me. I'll just chalk it up to experience.' Now I have an even better understanding, and luckily, it didn't happen at a time when I really couldn't afford it. But I'll tell you, being an entrepreneur and being in business is a real roller coaster." A Thankless Job Has Its Rewards "When the Food Network came asking for us to come and promote our second book, and they noticed we were funny and how we finished each other's sentences, they said, 'You girls should have a TV show.' The reason we should have had a TV show was that we did all of this really thankless teaching before that, and I'm not even sure it brought bodies into the restaurant. A lot of people might have looked at it as a waste of time. But I think you never know what skill you're going to develop, [and our teaching gave us the skills we needed to do the Food Network show.]" Be a Great Boss "We learn a lot from our colleagues, and from other companies that we want to be like. We're always looking for innovative ways to really make our workplace so phenomenally attractive that we can't lose good people, and we can attract the best. Those are big goals for us all the time." My Most Rewarding Business Moments... "... are when one of our past employees mentions how working for us made a difference in their lives. It's the best feeling in the world!" Be Good at Everything "You have to be a great leader, as well as a great cook, as well as organized, because it's a business of so many details. I think there are a lot of restaurants that fall through the cracks because they're missing the boat on something, and customers just don't come back." All Work and No Play "You have to be willing to walk away when you have a pile of work on your desk and stuff that you really should get done. You've got to be willing to walk away and clear your mind and be in the moment with your children or your husband, or whoever. You have to convince yourself that it's equally, or more, important than your job." This Featured Lady was profiled by Sarah Tomlinson, a Los Angeles-based freelance writer.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

TOP Level Selling

Paint A Word Picture - Excite Your Customer

The Future of Online Marketing

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.