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What Are You Really Selling?

Guest post by: Sylvia Lafair

Article Overview: Do you have the confidence to sell your company's services in thirty seconds? There are so many tips to selling. Here are some ideas to help you find the words for today's fast moving world.

What Are You Really Selling?

How is your elevator speech? Can you get what you want to say about your company down to thirty seconds? Do you have confidence that what you are selling is what people want to buy? Is your quick snapshot of your wares something that moves folks toward your product, away from it, or leaves them stuck in neutral?

We live in a time when there are so many tips and tricks to selling that it really is tough to come up with a tag line or a short sentence that will go right to the creative centers of the brain that say "buy this, buy now"!

Here are some ideas to help you find just the right words for the sound bites that are the requirement for today's fast paced world.

Ask yourself what you are really selling. No, it is not just a pair of shoes, or a saw, or a leadership development program. What you are selling is always much more than the materials or the words that you offer.

Think about this for a moment; what do we all yearn for? What matters to us all as human beings? What are the universals that can touch hearts and minds? Here are a few: we all yearn for some level of comfort on the physical level. So, if you are selling hammers and nails what you are really selling is the possibility of a home.

Next we all want health. So, if you are selling sneakers you are giving folks the opportunity to walk, run, play sports, and feel better.

Whether people will admit it or not, everyone also wants to have sensual appeal. That's what perfume is all about, not so much the actual small as the desire to be seen as alluring.

So, what do you sell? Unless you add an emotional component to your wares you are missing the boat.

Our organization, Creative Energy Options, Inc.(CEO) offers leadership programs, team building, effective communication, and creative collaboration. In actuality, what we are really selling is FREEDOM. Once you have the tools to be with each other at work in a positive and fun way there is a new found sense of relating in a healthy manner that causes everyone to feel lighter and freer and that is worth everything.

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Article Tags: Creative, Leadership Development, Leadership Programs, Selling, Tips



Related Forum Posts
Re: Kevin's Case Study #10 - When to become an entrepreneur? - When the bug bite you. A lot of successful entrepreneurs started in their teens or at school. Selling sweets to fellow students or lemonade to firends in the neighbourhood.
Re: This is Marketing Warfare! - Hey GT, I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition? Can you give us some examples of good USPs?
Blog pinging - Thanks Martin - yes, I do ping and it has been very effective. I'm currently on the first page of Google for Mastermind Group and on the second page for Selling to Small Business.
Business magazines - Fast Company is pretty good if you're into technology although it can be very on the edge. Entrepreneur has become one giant advertisement and I cancelled my subscription. Selling Power also has some useful content if you're looking at improving your sales skills / presentations.
Re: Newbi here - thanks for your responses guys.. I really appreciate it. Well, I have learned from realhomebasedsuccess dot com that there are home based business opportunities and ideas that could be our option such as: -Selling Goods or Providing Services Online -Making Money through Direct Marketing -Becoming an Affiliate Marketer -Getting Paid on a Click Thru but I was thinking which is the best one and most effective in terms of generating consistent Ongoing Profits. What do you think? do you have any insights?


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